Page 8 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 84, 15 March 1916, Page 8

FRUIT. OHO CASES Assorted Choice ZilU Fruit. Fresh, ripe in case, arriving to-day, comprising Dessert and Cooking Pears, Apples, Peaches, Cape Gooseberries, Tomatoes. SALF. ON SATURDAY. Como early, try a case—best trait—and the price is cheap at AH PING. EUROPEAN AGENCY. Wholesale Indents promptly executed n.( lowest cash prices rnr all British rod Continental goods, including— Books and Stationery Boots, Shoes and Leudior Chemicals and Druggists’ Sundries. China, Earthenware and Glassware, Drapery, Millinery and Piece Goods, Fancy Goods and Perfumery, Hardware, Machinery and Metals, Jewellery, Plate and Watches, Photographic and Optical Goods, Provisions and Oilmen’s Stores, etc., etc. Commission per cent, to 6 per cent. Trade Discounts allowed. Special Quotations on Demand. Sample Cases from 50 dollars upwards. Consignments of Produce Sold on Account. WILLIAM WILSON AND SONS. (Established 1814.) 25, Abchurch Lane, London, E.O. Cable Address: “Annnaire, London.” 1 OCX More — The Third Article of a Series dealing with a question which vitally affects every housewife. The increased demand for tea today is due to to the tact huge luantities are wanted for the 25 pillion men under arms. The Heads of the Armies of the world know that there is no drink so Simulating and beneficial, and icnce thev must have tea for heir men no matter what it costs.

Then, too, at the ot. a pen,, the gteat 'Russian Nation lias Oeeii turned into a tea people, and the money' previously spent on Vodka is now available for the purchase of tea But there is only a limited vupplv of tea and that supply is not ■efficient to fill the present requirements.

Hence at the tea auctions in Ceylon it has risen in price month by month, until to-day it costs the packer to 3d per lb. more than in August last. This, of course, affects New Zealand very greatly, for the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that, will bear the closest investigation. .For instance, a great proportion of the tea imports to England consist of what is known as “red stalk’’ tea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine teas of the quality of “ Amber- Tips,” 2/8 to 3/4 per lb. is asked. ■> Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in “ Amber Tips” at so low a m ice, and it is because no better value can be obtained anywhere, that “Amber Tips" is to-day the most popular brand in New Zealand, Millions of packets of “Ambers Tips" are sold per annum. It is stocked in every shop from the North Cape to the Bluff. Only exceptional value could be responsible for so exceptional a side. But fine tea is now costing the “Amber Tips” Proprietors, as well ns other tea merchants, an average of 2Hto 3d. per lb. more than in August, 1911. Therefore, if a fair price was charged ■ before the "war, the tea merchant is to-day faced with an enormous loss should he continue to pack the same quality at his old prices. Of coure there is the alternative of cheapening the quality by an admixture of inferior, less healthful teas. The “Amber Tips” Proprietors were advised by many to do this, but instead they decided to raise the price by 2d. per lb., and to continue to give the public that same splendid value which has always been associated with the name “Amber Tips.” Now, Mrs. Housewife, what is your opinion of the whole matter? Would you rather have the same delightful flavour, quality, purity and value and pay a penny a Tib. packet more—or would you rather have an inferior and less healthful tea at the old price ? But you say “other teas have not been raised in prices.” If so you can readily see that either excessive prices were charged before the war—so excessive that even an extra 2Jd. or 3d. in cost per lb. still enables a profit to be made —or quality must be reduced, othera heavy lost, must bo faced. But oven at increased figures Amber Tips is still the cheapest tea, you can buy. Cup for cup, value for value, nothing else can equal it. w r hi!e it is so pure and healthful that it can be taken by even those of the weakest digestion. Surely these facts should weigh with you, Consider Ihera carefully—wiite ard tell us your conclusions. We believe that you want quality and that you want value. For that reason we have raised our prices because only by doing so can we continue to give you (he same honest quality and the same honest vul;--*. i^x

1/10, 2/-, 2/2 par lb. The only tea that has to increase its prices—the foregoing will tell you why.