Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 83, 14 March 1916, Page 2

IN THE #;.;*£' SPECIALITIES BQSTOCKS. CROCKETT AND JONES. PHITWELL. FORTFORM, WARE-WELL. BECTW£. i WAUKWELL. TRANSIT. FOR MEN'S COODS. FOR MAIDS' AND CHILDREN'S BOOTS AND SHOES. SOUTHALL'S CELEBRATED PUMPS AND SLIPPERS. H S?rASZJr m ,ines t 0 cSoar HANNAH'S at SALE PRICES. 4 T one of his recent lectures on advertising, given at Liverpool. England, Thomas Russell, of London, emphasised strongly the value- of newspaper advertising. "The time," he Raid-, "was ripe for a great extension of advertising, and.newspaper advertising Smiist always be/the mainstay of publicHe illustrated the fact that scientific advertising did not add to the_ cost of _ goodß hut Secured ; a; material redaction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled ' tile * mrihnfactitrer to keep up' the quality. Certain articles of great value to the public could never have been manufactured at all had , it not he u that advertising ensured a sale large..enough to warrant the putting down of the Ipborate and very costly plants._ Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to j/ut into an advertisement. The "Commercial Review" points out that—q "TTndouVdedlv the first and most, potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in . all branch** of service ban come i" 'o being."

GOOD MEAT i THE BEST ! THE VERY BEST ! .ITOUNTFORD, BUTCHER, MIDHIRST, IEGS to intimate that, he delivers ( the best Beef, Mutton, Lamb, and Pork in Stratford four days a week-—Mondays, Wednesdays, Fridays, a»«l Saturdays. ORDER NOW. LONB9M DIRECTORY. (Published .Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being I a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and tin; Colonial and Eoreigu Markets they supply. STEAMSHIP LINES I j arranged under the Ports to which they sail, and indicating the approxi- ' mate sailings. PROVINCIAL TKADE NOTICES i i of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copv of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THr; LONDON DIRECTORY Co., \M 25 Ahohurch Lane, London. E.G.