Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIV, Issue 82, 13 March 1916, Page 2

EVER IN THE SHOE LINE f/? SPECIALITIES—ECSTOCKG. CROCKETT AND JONES. PH IT WELL. FORTFORM, WARE-WELL. BECTt-V/:. WAUKWELL. TRANSIT. FOR MEN'S GOODS. FOR MAIDS' AND CHILDREN'S BOOTS AND SHOES. ELEBRATED PUMPS AND SLIPPERS. NOTE.—A few special linss to c!:a.' at SALE PRICES. \ T one of his recent lectures on ndvertising, cjiven at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. , ~» ''The time" lie paid, "was ripe for a great extension of advertising 1 , and newspaper advertising must, always be the mainstay of publicity." . i. He illustrated the fact r tbat scientific advertising' did not add to cost of ( goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, aud the morp self-interest compelled the mnuufacturer to keep up the quality. Certain articles' of exeat value 'to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertisiua' was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age woe that it did not pay to advertise unless the (iroods advertised were, honest eroods. wh4le nothing which was not true was good enough to put into an advertisement. The "Oommefoinl Review" points out that—"TTndouhtedlv the first and most potent advertising force of t!ie present day is the newspaper. Hero is a field so vnst and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all of service ha ~« come i' V> being."

GOOD MEAT I THE BEST I THE VEBY BEST I OUNTFORD, BUTCHER, MIDHISST, SEGS to intimate that he delivers L-* the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, and Saturday!. ORDER NOW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being u complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES ~ ■ v>. of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. _ A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade-cards for 5 dollars or largo advertisements from 15 dollars. THE '.ONDON DIRECTORY Co., Ltd. 25 Abchurch Lane, London. E.C.