Page 8 Advertisements Column 5

Stratford Evening Post, Volume XXVIV, Issue 82, 13 March 1916, Page 8

AUCTION BALEO. STRATFORD SALE. TUESDAY', 14th MARCH, 1916. JEWTON KING will sell at his Stratford Yards on the above AKQ HEAD MIXED CATTLE, MIXED SHEEP, 75 P.B. Lii tooth 40 woolly L PIJ Ei d MIX AR Y N OTIC E. J- MKRCANTILE A( LIMITED, will hold a Horse Fair in their Stratford Yards on SATURDAY NEXT, March iSth, Entries soli- 1 cited. m "BEST EVER USED." "Every housewife can make a large bottle of good cough mixture for small cost. I am pleased to acknowledge Hean's Essence a valuable cough and sore throat remedy, and very economical." — MRS. E. G. ROSS, Eltharri. - People everywhere obtain equally good results from using Hean's Essence. It immediately relieves colds, so: e throats, croup, whooping cough, asthma, bronchitis, and saves 10/- of your money. ia Why lea ,osts More — The Third Article of a Series dealing with a question which viially affects every housewife. The increased demand for tea today is due to to the fact thai huge quantities are wanted for the 25 million men under arms. The Heads of the Armies of the world know that there is no drink so stimulating and beneficial, and hence thev must have tea foi their men no matter what it costs. Then, too, at the stroke of a nen, the great Russian Nation has

been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea But there is only a limited ■Mipplv of tea and that supply is not sufficient to fill the present requirements. Hence at the tea auctions in Cevlon it has risen in price month by month,-until to-day it costs the packer 2Ad to 3d per lb. more than in August last. This, of course, affects New Zealand very greatly, for the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is 'one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as "red stalk'' tea, the lowest possible grade—so low that it is prohibited throughout Austraktoia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for line teas of the quality of " Amber Tips," 2/8 to 3/4 per lb. is asked. Tea experts the world over are astonished at tlio remarkable quality, flavour, fragrance and value given in "Amber Tips" at so low a mice, and it is because no better value can be obtained anywhere, that "Amber Tips" is today the most popular brand in New Zealand, Millions of packets of "Ambers Tips 11 are sold per annum. It is stocked in every shop from the North Cape to the Bluff. Only exceptional value could be responsible for so exceptional a sy'.e. But tine tea is now "costing tb "Amber Tips" Proprietors, as well as other tea merchants, an average of 'JA.I. to 3i. per lb. more than in'August, 1914. Therefore, if a fair price was charged before the war, the tea merchant is to-day faced with an enormous loss should he continue to pack the same quality at his old prices. Of coure there is the alternative of cheapening the quality by an admixture. of inferior, less healthful teas. The '-AmberTips" Proprietors were advised by many to do this, but instead they decided to raise the price by 2d. per lb., and to continue to give the public thai same splendid value which has always been associated with the name "Amber Tips." Now, Mrs. Housewife, what is your opinion of the whole matter? "Would von rather have the same delightful flavour, quality, purity and value and pay a penny a J-lb. packet more—or would you rather have an inferior and less healthful tea at tho old price ? Hut vou say "other teas have not been raised in prices, il so you can readily see that either excessive prices were charged before the war—so excessive that even an extra 2UI. or 3d. in cost per lb. still enables a profit to be made —or quality must be reduced, other* a heavy loss anust be faced. But even at increased figures Amber Tips is still the cheapest tea you can buy. Cup for cup, value for value, nothing else can equal it. while it is so pure and healthful that it cay be taken by even those of the weakest digestion. Surely these facts should weiijh with Consider them carefully—write and tell us your conclusions. We believe that you want quality and that you want value. For that reason we have raised our prices because only by doing so can we continue to give you the same honest quality and the same honest va!""*; lui nb^ l/10, 2(r, 2/2 per lb. The only tea that has to increase its prices — the foregoing will tell you why.