Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 81, 11 March 1916, Page 2

EVERYTHING IN THE SIIOE LINE AT €? r mi: <f> *>«.(/w s/iojsfsrss. J v SPECIALITIES—EOSTOC KS. CROCKETT AND JONES. FOR MEN’S GOODS. PHITWELL. FORTFORM. WASE-W ELL. SECT:-/,'. FOR MAUDS’ AND CHILDREN’S WAUKWELL. a COOTS AND SHOES. TRANSIT. . SOUTHALL'S CELEBRATED PUMPS AND SLIPPERS. NOTE.—A few special lines to clear at SALE PRICES. HANNAH'S Newspaper Advertising *af. 4 T one of In’h recent lectures on advertising, qiyhh at Liverpool, .England, T.hornas Russell, of London. emphasised strongly tile value of newspaper advertising. “The time.” tie said. >‘wns ripe for a great extension of advertising, and newspaper advertising must always bo the mainstay of publicity.” '' He illustrated tbo fact that scientific advertising did not add to the cost of _ goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up tbo quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured __ a sale large enough to warrant the putting down of the elaborate and very. costly plants._ Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, wlme nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that — “Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex tnat it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service have come r i being.

GOOD MEAT 5 THE BEST ! THE VERY BEST I W BUTCHER, MIDHIRST, BEGS to intimate that he delivers the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays a»d Saturdays,. ORDER NOW.

LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom, _ . . A copy n? the current edition win I be forwarded freight paid, on receipt I of Postal Order for 5 dollars. I Dealers seeking Agencies can adverI tise their trade cards for 5 dollars o' large advertisements from 15 dollars. THH LONDON DIRECTORY Co., Ltd. 25 Ahehureh Lane, London. E.C.