Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIV, Issue 80, 10 March 1916, Page 2

IN THE SPECIALITIES—EOSYOCKS. CROCKETT AND JONES. PHITWELL. FORTFGRM, WARE-WELL. BECTW£. WAUKWELL. TRANSIT. ' . FOR MEN'S CCODS. FOR MAIDS' AND CHILDREN' BGOTS AND SHOES. SOUTHALL'S BRATED PUMPS AXD SLIPPERS. NOTE.—A few spscia! lines io ctear at SALE PRICES. iMM^m I tJ - 4 T one of his recent lectures mi advertising, given nt Liverpool, England, Thomas Russell, of London, emphasised strongly the value oi' newspaper advertising. "The time." he snid, "was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity." He illustrated the fact that scientific advertising' did not add to the cost of goods hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the'sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to pmt into an advertisement. The "Commercial Review" points out that,— "TTiidoubtediv the first and most potent advertising force of the preseut day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varving condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service h&T** come i' ""> being."

GOOD MEAT J THE BEST i THE VERY BEST I OUNTFORD, BUTCHER., MIDHHIST, IyECS to intimate that ho delivers the best Beef, Mutffcon, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, a»«2 Saturday!. ORDER NOW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they . ship, and the Colonial and Foreign Markets fchoy supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TKADE NOTICES i\ ft \ : of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. _ . A copv of the current edition will bo forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. 25 Abchurch Lane, London. E.O.