Page 8 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 80, 10 March 1916, Page 8

It nourishes every part of the body, gives tone and strength to the system and overcomes sickness and weakness by completely eradicating the cause. Mas exceptional soothing, healing and flesh-increasing properties, yet contains nothing injurious, and is delightfully palatable. All chemists aad stores stock it. Price 2/6 and 4/6. Positively refuse substitutes —■ nothing else can take the place of Lane's.

You s&ve much money when /| you use. HEA N'S ESSENCE, g ten shillings on a pint of best cough, cold, and sore throat $ medicine. Be sure it's Hern's. • I Why Tr Costs . The Third Article of a Series dealing with a question which vitally affects every housewife. The increased demand for lea today is due to to the fact thai huge quantities rue wanted tor the 25 million men under arms. The [leads of the Annies of the world ikiiow that there is no drink so stimulating and beneficial, and hence thev must have tea foi their men no matter what it costs Then, too, at the stroke of a pen, the great Russian Nation has been turned into a' tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea But there is only a limited xipolv of tea and that supply is not sufficient to till the present requirements. Hence at the tea auctions in Cevion it has risen in price month by month, until to-day it costs the packer 2£d to 3d per lb. more than in August last. This, of course, affects New Zealand very greatly, for the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion ol the tea imports to England consist of what is known as "red stalk*' tea, the lowest possible grade—so low that it is prohibited throughout Australasia. • Yet even this lowest grade is sold in England at 1/6 or more per lb., while for line teas of the quality of "Amber Tips," 2/8 to 3/4 per lb. is asked.

Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in "Amber Tips" at ho low a mice, and it is because no better value can be obtained anywhere, that "Amber Tips" is to-day the most popular brand in New Zealand, Millions of packets of "Ambers Tips" are sold per annum. Tt is stocked in every shop from the North ('ape to the Bluff. Only exceptional value could be responsible for so exceptional a sy!e. But line tea is now costing the "Amber Tips" Proprietors, as well as other tea merchants, an average of 2sd. to 3d. per lb, more than in August, 11*14. Therefore, if a fair price was charged lief ore the war, the tea merchant is to-day faced with an enormous loss should he continue to pack i)n> same quality at his old prices. Of eoure there is the alternative of cheapening the quality by an admixture of inferior, less healthful teas. The "Amber Tips" Proprietors were advised by many to do this, but instead they decided to raise the price by 2d. per lb., and to continue to give the public that same splendid value which has always been associated with the name "Amber Tips." Now, Mrs. Housewife, what ia your opinion of the whole matter? Would you rather have the same delightful flavour, quality, purity and value and pay a penny a \-\b. packet more—or would you rather have an inferior and less healthful tea at the old price ? But you say "other teas have not been raised in prices." If so you can readily see that cither excessive pricos were charged before the war—so excessive that even an extra 2Jd. or 3d. in cost per lb. still enables a profit to be made —or quality must be reduced, oihera heavy loss must be faced. But oven at increased figures Amber Tips is still the .cheapest tea you can buy. Cup for cup, value for value, nothing else can-equal it, while it is so pure and healthful that it can be taken by even those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully—write and tell us your conclusions. We believe that you wantquality and that you want value. For thai reason we have raised our prices because only by doing so can wo continue to give you the same honest quality and the same honest va! "•. ioi I/10, 2/-, 2/2 per lb. Tlte Oft!/' tea that has to increase its