Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIV, Issue 79, 9 March 1916, Page 2

EVERY! IN THE. 9. 9: O \(J S&OJSrfS7&. t'<P >/Z *2 3?ECSAUT!ES—BOSTOCKS. CROCKETT AND JONES. FOR WEN’S GOODS. PHJTWELL. FORTFGRM, WARE-WELL. BECTi-V,'. FOR MAIDS’ AND CK H.DREN’S W AUK WELL. BOOTS AND SHOES. TRANSIT. SOUTHALL’S CELEBRATED PUMPS AND SLIPPERS. NOTE.—A few specie! Sines to cloar at SALE PRICES. HANNAH'S ms mmm \ T one of liis recent lectures nn advertising, given at 1 o'verpool, England, Thomas Russell, of London. emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertisin'?, and newspaper advertising must always he the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost -of goods hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compel- * led the manufacturer to keep up the Quality. Certain articles of great value to the public could never have been manufactured at all bad it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised‘by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pav to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that — “Undoubtedly the first and most potent advertising force of <lie present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estima+e its possibilities, and a whole army of specialists and exports in all branches of service hero come r A being.”

GOOD MEAT f THE BEST ! THE VERY BEST ! 7^/|OUNTFQRD s BUTCHER, MIDHIRST, E3S6S to intimate that ho delivers the best Beef, Mutton, Lamb, and Pork in Stratford four days .1 week—Mondays, Wednesdays, Fridays, and Saturday*. ORDER NOW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial giilde to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROA INCIAL TRADE NOTICES of loading Manufacturers, Merchants etc., in the principal provincial towns and industrial centres of tho United Kingdom. _ . A copy of Ihe current edition will bo forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for o 01 large advertisements from lo dollars. THE DIRECTORY C-0., Ltd, 25 Ahohureh Lane. Loudon. E.C.