Page 2 Advertisements Column 3

Stratford Evening Post, Volume XXVIV, Issue 78, 8 March 1916, Page 2

EVERYTHING SHOE LINE SPECIALITIES — BOSTOC KS. CROCKETT AND JONES. PKITWELL. FORTFGRM, WARE-WELL. SECT fV WAUKWELL. TRANSIT. FOR MEN’S GOODS. FOR MAIDS' AMD CHILDREN’S BOOTS AND SHOES. SOUTHALL’S CELEBRATED RUMPS AND SLIPPERS. Newspaper Advertisin \ T on*' of his recent loot urns on advertising, given at Liverpool, England. Thomas Hassell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said. “was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of pubiicHe illustrated the fart that scientific advertising did not add to the cost of goods but, secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled ’ the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at oil had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method vet devised by the wit of man for the. sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods', while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present'day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service have come i' u being.” NOTE.—A few special lines to clear at SALE PRICES. HANNAH’S

GOOD MEAT ! THE BEST I THE VERY BEST 7 J^JOUNTFORD, BUTCHER, MIDHIRST, IHEGS to intimate that he delivers 1 * the best Beef, Mutton, Lamb, and Pork in Stratford four days , a week—Mondays, Wednesdays, F*i- j days, and Saturday!. ORDER NOW.. LONDON DSRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the Luited Kingdom. .. A copy o? the current edition win be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can adver- I tise their trade cards for 5 dollars or | large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. 25 Abchuroh Lane, London. E.C.