Page 8 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 76, 6 March 1916, Page 8

MALONE'S 1 BOTTLE WHISKY. 1 BOTTLE RUM. 1 BOTTLE WINE. 4 BO'ITLES ALE. 1 BOTTLE BRANDY. 4 BOTTLES STOUT. We Stock all the Leading Lines in WINES AND SPIRITS. IiOTTLERS OF WARD'S, MANNINO'S AND TU] ALES. In Cordials, we Manufacture all tlio LATEST SUMMER DRINKS. Country Orders promptly attended to. Our Carts Deliver to all parts of the Borough Customers, when ordering Goods t« lie sent to Hag stations, will please note to a Id freight. 1 STREET. STRATFORD. 'Phone 55.

lv iea Costs More— The Third Article of a Series dealing with a question which vitally affects every housewife. The increased demand for tea tolay is due to to the tact tluil huge' quantities are wanted for the 25 Trillion men under arms. The Heads of the Annies of the world viiow that there is no drink so stimulating and beneficial, and lence thev must have tea for heir men no matter what it costs. Then, too, at the stroke of a pen, the great Russian Nation has )een turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea But there is only a limited mpplv of tea and that supply is not sufficient to fill the present requirements. Hence at the tea auctions in Cevlon it has risen in price month by month, until to-day it costs the packer 2od to 3d per lb. more than in August last. This, of course, affects New Zealand very greatly, for thp finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist Df what is known as "red stalk" tea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for line teas of the quality of " Amber Tips," 2/8 to 3/4 per lb. is asked. Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in "Amber Tips" at so low a mice, and it is because no better value can be obtained anywhere, that,"Amber Tips" is today the most popular brand in New Zealand, Millions of packets of "Ambers Tips" are sold per annum. It is stocked in every shop from the North Cape to tlie Bluff. Only exceptional value could be responsible torso exceptional a sy'e. Tint line tea is now costing ihe "Amber Tips" Proprietors, as well as oilier tea merchants, an average of 2WI. to 3d. per lb. more than in August, KH4. Therefore, if a fair price was charged before the war, the tea merchant is to-day faced with an enormous loss should he continue to pack the same quality at his old prices. Of couro there is the alternative of cheapening the quality by an admixture of inferior, less healthful teas. 'J he "Amber Tips" Proprietors were advised by many to do this, but instead they decided to raise the price by '2d. per lb., and to continue to give the public that same splendid value which has always been associated with the name "Amber Tips." Now, Mrs. Housewife, what is your opinion of the whole matter? Would you rather have the same delightful flavour, quality, purity and value and pay a penny a j-lb. packet more—or would you rather have an inferior and less healthful tea at the old price? Hut you say "other teas have not been raised in prices." If so you can readily see that either excessive prices were charged before the war—so excessive that even an extra or 3d. in cost per lb. still enables a profit to be made —or quality must be reduced, othora heavy losn imist be faced. lint even at increased figures Amber Tips is still the cheapest tea you can buy. Cup for cup, value for value, nothing else can equal it, while it is so pure and healthful that it can be taken by even those of tlte weakest digestion. Surely theso facts should weigh with you. Consider them carefully—write and tell us your conclusions. We believe that you want quality and that you want value. For that reason we have raised our prices because only by doing so can we continue to give you the same honest quality and the same honest va.' -■>. mi I/10, 2/-, 2/2 per lb. The onli> tea that has to increase its prices — the foregoing will tell you why.