Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 73, 2 March 1916, Page 2

A SAIL. HANNAH'S BOOT PEOPLE HAVE JUST STARTED A SAIL. A A SAIL. And to Hie cml of this mouth, during tin's Sail, leather in tin; shape of their enormous stocks of Boots and Shoes is going to be a bit cheaper. Now is the time to Sail in and yet what you want at their Bit Cheaper Sail. NOTE.-—Prices everywhere after their Sail are going to be like our monoplanes, on the upward Sail. Every time EXCEPT our shooters, work-boots, and dairy lines, are a Bit Cheaper, they couldn't stand it-—they are cheap enough. REMEMBER.—JUST FOR FEBRUARY MONTH. HANNAH'S GREAT BIT-GMEAPER SAIL.

4 T one of his recent lectures nn advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time." he said, "was ripe for a great extension of advertising and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qualitv. Certain articles of creat value to the Dublin could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very oostlv plants. Advertising was the cheapest method vet devised by the wit of man for tbe sale of honest goods. The great commercial discovery of the age was that it did not pav to advertise unless the goods advertised were honest goods, whjle nothing which was not true was good enough to put into an advertisement. The "Commercial "Review" points out that—"TJndouhtedlv the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varving condition to accurately estima+e its possibilities,, and a whole army of specialists and experts its all of service he,T*°> come i' ' d being."

GOOD MEAT: THE BEST ! THE VERY' BEST 1 I" OUNTFORD, ! BUTCHER, MIDHIRST, OEGS to intimate that he delivers -* tho best Beef, Mufcton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, and Saturdayi. ORDER NOW. LONDON DIRECTORY. ; i ..I (Published Annually) enables traders throughout the World to communicate direct with Englisb MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of i EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TrUDE NOTICES . of loading Manufacturers, Merchants, etc., in the rvrincipal provincial towns and industrial centres of tho United Kingdom. A copy of the current edition will bo forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. 25 Abchurch Lane, London. E.C.