Page 8 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 72, 1 March 1916, Page 8

K APONGA SALEYARDS. FRIDAY. .MARCH 3. At 1 p.m, i TITHE FARM FIRS' CO-OPERATIVE | 3 ORGANISATION SOCIETY OF ' N.Z., LTD., will s.-Il liy public miction as abort l — tat cows .Ho fresh-conditioned cows 80 store cows (it) mixed weaners 20 empty heifers 10 sprinoinp: beiter;? 20 weaner steers 10 bulls lb store pi os 200 iambs TE W ERA SUPPLEMENTARY SHEEP FAIR. FRIDAY, MARCH 8, 1010. At 1 o’clock. npHE NEW ZEALAND DOAN AND -i MERCANTILE AGENCY CO., LTD., will sell by Public Auction as above 2000 JQQ II EA D MIXED OATTLE

Why iea Costs More— The Third Article of a Series dealing with a quest ion which vitally affects every housewife . Tlie increased demand for tea toil ay is due to to the fact thm huge quantities are wanted tor the 2a million men under arms. Ihe Meads of the Armies of the work! know that there is no drink so stimulating and beneficial, and lence they must have tea lot 'heir men no matter what it costs. Then, too, at the stroke ul a pen, the great Russian Nation has oeen turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea But there is only a limited nipply of tea and that supply is not sufficient to till the present requirements. Hence at the tea auctions in Ceylon it has risen in price month by month, until to day it costs the packer to 3d per lb. more than in August last. This, of course, affects New Zealand very greatly, for the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as "red stalk’’ tea, the lowest possible grade —so low .’that it is prohibited throughout \ Australasia. Yet even this lowest 1 grade is sold in England 1 at 1/6 or * more per lb., while for fine teas of the quality of "Amber 'kips,” 2/8 to 3/4 per lb. is asked. Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in " Amber Tips” at so low a urice, and if is because no better value can be obtained anywhere, that “Amber Tips” is to day the most popular brand in New Zealand, Millions of packets of “Ambers 3 ips” are sold per annum. It is stocked in every shop from the North Cape to the Blplf. Only exceptional value could he responsible for so exceptional a sak. But fine tea is now costing the “Amber Tips” Proprietors, as well as other tea merchants, an average of TUI. to 3d. per lb. more than in August, UH4. Therefore, if a fair price was charged before the war, the tea merchant is to-day faced with an enormous loss shout’d he continue to pack the same quality at his old prices. Of coure there is the alternative of cheapening the quality by an admixtuie of inferior, less healthful teas, Ihe “Amber Tips” Proprietors were advised by many to do this, but instead they decided to raise the price by :M per lb, and to continue to give the public that same splendid value which has always been associated with the name “Amber Tips.” Now, Mrs. Housewife, what is your opinion of the whole matter? Would you rather have the same delightful flavour, quality, purity and value and pay a penny a i-lb. packet more—or would yon rather have an inferior and less healthful tea at the old price ? But you say “other teas have not been raised in prices.” If so you can readily see that either excessive prices were charged before the war -so excessive that even an extra TUI. or 3d. in cost per lb. still enables a profit to be made —or quality must be reduced, oiliera heavy ios* must be faced. But even at increased figures Amber Tips is still the cheapest tea you can buy. Cup for cup, value for value, nothing else can equal it. while it is so pure ami healthful that it can be taken by even those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully —write and tell us your conclusions. We believe that you want quality and that yon want value. For that reason we have raised our prices because only by doing su can we continue to give you the same honest quality and the same honest vat nil /Jmb^r^TipsSii ' 1/10, 2/-, 2/2 per lb. The on';' lea that has tu increase its prices—theJortijotny mil tell i/uu a im. will mak# yw t«t>? strong. It U tv perfect ■uilk food and La Djo ouiy rHllofaolox jr to mm- w