Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 70, 28 February 1916, Page 2

HURRAH. HURRAH. A SAIL; A SAIL. HANNAH'S BOOT JPEOPLi V HAVE JUST STARTED A SAIL. A SAIL. : A SAIL. | And to the end of this month, during’ this Sail, leather in the shape of their enormous stocks of Boots and Shoes is going to he a bit cheaper. Now is the time to Sail in and get what you want at their Bit Cheaper Sail. NOTE. —Prices ’everywhere after their Sail are going t like our monoplanes, on the upward Sail. Every time KXC our shooters, work-hoots, and dairy lines, are a Bit Cheaper, couldn’t, stand it—they are cheap enough. REMEMBER.—JUST FOR FEBRUARY MONTH. HANNAH S GREAT BIT-CHEAPER S

N ewspaper Advertising 4 T one of In’s recent loot dtps on advertising, given at Liverpool, England, Thomas Russell, of Loudon, emphasised strongly the value of newspaper advertising. “The time.” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the faet that, scientific advertising did not add to the cost of goods tyt secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all bad it not be n that advertising' ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method vet devised by tlie wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of tlie present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying rendition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service here come i' ' i being.**

GOOD MEAT I THE BEST ! THE VER Y BEST 1 W. M OUNTFORD ’ BUTCHER, MIDHIRST, ECS to intimate that lie delivers the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, and Saturdays ORDER NOW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to Loudon and its suburbs the Directory contains lists of EXPCRT JMERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. arranged under the Ports to which they sail, and indicating the approximate sailings. PROV INCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns ard industrial centres of the United Kingdom. A copy of the current edition will ho forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. STEAMSHIP LINES THE LONDON DIRECTORY Co., Ltd. 25 Ahchurch Lane, London. E.C.