Page 2 Advertisements Column 3

Stratford Evening Post, Volume XXVIV, Issue 69, 26 February 1916, Page 2

HURRA 11, HURRAH. A SAIL; A SAIL. HANNAH’S BOUT PEOPLE HAVE JUST STARTED A SAIL. A SAIL. A SAIL. ' And to the end of this month, during- this Sail, leather in the shape of their enormous stocks of Boots and Shoes is g-oing- to be a bit cheaper. Now is the time to Sail in and g-et what you want at their Bit Cheaper. Sail. NOTE.—Prices everywhere after their Sail are g-oing to be like our monoplanes, on the upward Sail. Every time EXCEPT our shooters, work-boots, and dairy lines, are a Bit Cheaper, they couldn’t stand it—they are cheap enough. REMEMBER. —JUST FOR FEBRUARY MONTH. HANNAH S CHEAT BbT-CHEAPER SAIL, a N ewspapet Advertising 4 T one of his recent lectures on advertising, given at, Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” lie said, “was ripe for a great extension of advertising, and newspaper advertising- must always be the mainstay of publicity.” Tie illustrated the fact that scientific advertising did not add to the cost of goods hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and tbe more self-interest compelled tbe manufacturer to keep up tbe quality. Certain articles of great value to tbe ptiblic could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costlv plants. Advertising was the cheapest method vet devised by the wit of man for the sale of honest goods. The great commercial discovery of tbe age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an* advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first aud most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, ■ and a whole army of specialists and experts in all branches of service have come i' ‘ o being.”

GOOD AIEAT i THE BEST 1 THE VERY BEST ! W. M OUNTFORD, BUTCHER, MIDHIRST, “OEGS to intimate that he delivers th© best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Todays, aipl Saturday!. ORDER NOW. LONDON! DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to Loudon and its suburbs tlie Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROA INCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will he forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. 25 Alichurch Lane, London. E.C.