Page 8 Advertisements Column 5

Stratford Evening Post, Volume XXVIV, Issue 67, 24 February 1916, Page 8

When you apply liniments and lotions Rheumatism, (lent, Sciatica, and Lumbago do not leave you. They simph loosen their hold for a time. To get rid of these dread diseases you must drive ihe uric acid from the blood. RHEUMO does it-—that’s why it cures. 2s fid and Is fid per bottle.

Costs The Third Article of a Series dealing with a question which vitally affects every housewife. The increased demand lor tea today is due to to the fact thu> quantities are wanted for the 2S million men under arms. The Heads of the Armies of the world know that there is no drink so stimulating and beneficial, *and icnce they must . have tea fot 'heir men no matter what it costs.

Then, too, at the stroke of a pen, the great Russian Nation has been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea But there is only a limited supply of tea and that supply is not sufficient to fill the present requirements, Hence at the tea auctions in Ceylon it has risen in price month by month, until to-day it costs the packer 2<td to 3d per lb. more than in August last. This, of course, affects New Zealand very greatly, for the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion ,of the tea imports to England consist of what is known as ‘red stalk" tea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for line teas of the quality of “Amber Tips,” 2/8 to 3/4 per lb. is asked. Tea experts the world over are astonisned at the remarkable quality, flavour, fragrance and value given in “Amber Tips" at so low a price, and it is because no better value can be obtained anywhere, that “Amber Tips” is to-day the most popular brand in New Zealand, Millions of packets of “Ambers Tips” are sold per annum. It is stocked in ! every shop from the North Cape to the RlnIT. Only exceptional value could he responsible for so exceptional a side. lint line tea is now costing the “Amber Tips” Proprietors, us wt!l as other tea merchants, an average of 2Jd. to 3d. per lb. more than in August, 1914. Therefore, if a fair pVice was charged before the war, the tea merchant is to-day faced with an enormous loss should he continue to pack the same quality at his old prices. Of coure there is the alternative of cheapening the quality by an admixture of inferior, less healthful teas. The “Amber Tips” Proprietors were advised by many to do this, but instead they decided to raise the ju ice by 2d. per lb., and to continue to give the public that same splendid value which has al ways been associated with the name “Amber Tips.” Now, Mrs. Housewife, what is your opinion of the whole matter?

Would you rather have the same delightful flavour, quality, purity ( aud value and pay a penny a j lb. packet more—or would you rather have an inferior and less healthful tea at the old price ? J >ll fc yon say “other teas have not been raised in prices.” If so you can readily see that either excessive juices were charged before the war—so excessive that even an extra :>.}<!. or 3d. in cost pei lb. still enables a profit to be made —or quality must be reduced, o'.hera heavy loss must be faced. Hut even at increased figures A mber Tips is still the cheapest tea you can buy. Cuj) for cup, value for value, nothing else can equal it, while it is so pure and healthful that it can be taken by even those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully—write and tell ns your conclusions. W’e believe that you want quality and that you want value. For that reason we have raised our prices because only by doing so cad we continue to give yon the same honest quality and the same honest va! m 101 jfhnbgp^fps&Si 1/10, 2/-, 2/2 per lb. The. only tea that has to increase its prices—the fureyoiny will tell you why.