Page 8 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 64, 21 February 1916, Page 8

THAT HUGE AUCTION SALE. ESTATE OF WALTER DENNE3 AND CO., Sl;i ils TUESDAY, FEBRUARY 22, at 3 p.m. v'i ()-.M 0 R ROW), and routinues SATURDAY, FEBRUARY 26, at i p.m., ‘IN WHITTLE’S SAMPLE ROOM, I Opposite Newton Kind’s Machinery ; Department, Stratford. VOOO * ’nmprisinp. Drapery, Hoots, Shoes, 'Harness, Bridles, Saddles, Spoons, Forks. Crockery. Dinner Sols, etc., etc. Don’t Miss this Dupe Sail 1 , everything, must pd Without Reserve. THERE IS NOT ONE PENNY H ESER V E. KEEP A BOTTLE OF 25 1 I'andjr. Il’t. a remedy you can trust* 2 6 and 4,(>. X 3

Why Tea Costs More The Third Article of a Series dealing with a question which vitally affects every housewife. The increased demand for tea today is due to to the fact that huge jquantities are wanted for the 23 million men under arms. The Heads of the Armies of the world know that there is no drink so stimulating and beneficial, and hence they must have tea lor their men no matter what it costs. Then, too, at'the stroke of a pen, the great Russian Nation lias been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea But there is only a limited supply of tea and that supply is not sufficient to fill the present requirements. Hence at the tea auctions in Ceylon it has risen in price month by month,* until to-day it costs the packer 2i»d to 3d per lb. more than in August last. This, of course, affects New Zealand very greatly, for the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as “red stalk’’ tea, the lowest possible grade—so low that it is prohibited throughout AustralaJa. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine teas of the quality of “Amber Tips,” 2/8 to 3/4 per lb. is asked. Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in “Amber Tips” at so low a m ice, and it is because no better value can be obtained anywhere, that “Amber Tips” is to day the most popular brand in New Zcalami, Millions of packets of “Ambers 'Tips’' are sold per annum. It is stocked in every shop from the North Cape to the Bind’. Only exceptional value coidd be responsible for so exceptional a saC. But tine tea is now costing die “Amber 'Tips” Proprietors, as well as other tea merchants, an average of b'fl. to 3d. per lb. more than in August, I 1 .)!-}. Therefore, if a fair price was charged before the war. the tea merchant is to-day faced with an enormous loss should he continue to pack the same quality at his old prices. Of conn; there is the alternative of cheapening the quality by an admixture of inferior, less healthful teas. The “Amber Tips” Proprietors were advised by many to do this, but instead they decided to raise the price by 3d. per lb., and to continue to give the public that same-splendid value which has always been associated with the name “Amber ’Tips.” Now, Mrs. Housewife, what is your opinion of the whole matter? Would yon rather have the same delightful flavour, quality, purity and value and pay a penny a fib. packet more—or would you rather have an inferior and less healthful tea at the old price ? But you say “other teas have not been raised in prices." If so you can readily see that either excessive prices were charged before the war—so excessive that even an extra Td. or 3d. in cost per lb. still enables a profit to he made —or quality must he reduced, othera heavy loss must he faced. But even at increased figures Amber Tips is still the cheapest tea you can buy. Cup for cup, value for value, nothing else can equal it, while it is so pure and healthful that it can be taken by even those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully—write and tell ns your conclusions. We believe that you wantquality and that yon want value. For that reason we have raised our prices because only by doing so can we continue to give you the same honest qualify and the same honest value. nq 1/10, 3/-, 2/2 per lb. The nuli< tea that has to increase its prices —theJoreijoiiiij will tell you irha.