Page 2 Advertisements Column 3

Stratford Evening Post, Volume XXVIV, Issue 64, 21 February 1916, Page 2

HANNAH’S BOOT PEOPLE HAVE JUST STARTED A SAIL. A SAIL. A SAIL. And to the end of this month, during’ this Sail, leather in the shape of their enormous stocks of Boots and Shoes is going to he a hit cheaper. Now is the time to Sail in and get what you want at their Bit Cheaper Sail. NOTE.—Prices everywhere after their Sail are going to be like our monoplanes, on the upward Sail. Every time EXCEPT our shooters, work-hoots, and dairy lines, are a Bit Cheaper, they couldn’t stand it—they are cheap enough. REMEMBER.—JUST FOR FEBRUARY MOMTH. f HANNAH S CREAT BIT-GKEAPER sail.

N ewspaper Advertising \ T one of liis recent lectures nn advertising, given at Liverpool, England. Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time.” he said, “was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compel-, led the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants._ Advertising was the cheapest, method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing wind; was not true was good enough to put into an advertisement, r • ' ■ ■; 11 ; J . The “Commercial Review” points out that—“Undoubtedly the first and most potent advertising force of the present day is the newspaper. Hero is a field so vast and so complex that it needs the most careful study of every varying condition to-accurately estimate its possibilities, and a whole army of specialists and experts in ail branches of service here come i' : o being.”

GOOD MEAT *. THE BEST I THE VERY BEST ! W. M OO " 7 ™" 0 ’ BUTCHER, MIDHIRST, / $ ECS to intimate that he delivers the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, an*l Saturday!. ORDER NOW. LOMDOM! DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc.. >n the principal provincial towns and industrial centres of the United Kingdom. _ , A copy oi the current edition win be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. STEAMSHIP LINES THE LONDON DIRECTORY Co., Ltd. 25 Abchurch Lane, Loudon. E.C.