Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIV, Issue 57, 12 February 1916, Page 2

HURRAH. A SAIL. l\ IJj. HANNAH'S BOOT PEOPLE HAVE JUST STARTED A. SAIL. 'And to the end of this month, during this Sail, leather in the shape of their enormous stocks of Boots and Shoes is going to be a hit cheaper. Now is the time to Sail in and get what yon want at their Bit Cheaper Sail. NOTE. —Prices everywhere alter their Sail are going to'be like our monoplanes, on the upward Sail. Every time EXCEPT our shooters, work-hoots, and dairy lines, are a Bit Cheaper, they couldn't stand it—they are cheap enough. REMEMBER.—jqST F 055 FEBRUARY MONTH. GREAT BIT-CHEAPER SAIL.

c wsp&pcr 4 T one of his recent lecture on advertising, Cfiven at Liverpool, England, Thomas Russell, of Lonrlon, emphasised strongly the value of newspaper advertising. "The time,-" he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the post of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costlv plants. Advertising was the cheapest method vet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—- " Undoubted! v the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all of service come r "o being."

tIJrCo HANDSOME APPEARANCE. PERFECT COUKER ELLRINCER BROS., LIMITED, Sole Agents. W. E. COLLINS, DOMINION STABLES, (Opposite W. M. Bayly and Co't.), REGAN STREET. PERSONAL ATTENTION •4P TTOxcSES CAREFULLY SHOD. All kinds of smith's work undertake Unique assortment v ' Jewellery for til. Ttt T ««aea Tr%d«r-

GOOD MEAT J THE BEST ! THE VERY BEST ! OUNTFORD, BUTCHER, MIDHIRST, ~IGS to intimate that lie delivers the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, au«l Saturdays. ORDER NOW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs tho Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LLNES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc.. in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will bo forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies ran advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. 25 Abohurch Lane, London, E.C.