Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIV, Issue 54, 9 February 1916, Page 2

HURRAH. HURRAH. A SAIL.: A SAIL. HANNAH'S ROOT PEOPLE HAVE JUST STARTED A SAIL. A SAIL. * A SAIL. And 1o the end of this month, during 1 this Suil, leather in the shape of their enormous stocks of Roots , and Shoes is going to he a hit cheaper. Now is the I time to Sail in and get what you want at their Bit Cheaper Sail. NOTE.—Prices everywhere after their Sail are going to he like our monoplanes, on the upward Sail. Every time EXCEPT our shooters, work-hoots, and dairy lines, are a Rit Cheaper, they couldn't stand it—they are (“heap enough. REMEMBER,—JUST FOR FEBRUARY MONTH. HANNAH S CREAT set-cheaper sail. N ewspaper Advertising \ T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “I'he time.” he said, ‘‘was ripe for a great extension of advertising, and newspaper advertising must always bo the mainstay of publicity.” He illustrated the fart that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service ha-Ta come r ‘a being.”

GOOD MEAT i THE BEST I THE VERY REST 1 W. M° UNTFORD > BUTCHER, MIDHIRST, EGS to intimate that ho delivers the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—-Mondays, Wednesdays, Fridays, and Saturdays. ORDER NOW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of with the goods they ship, and the Colonial and Foreign Markets they supply. arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from Id dollars. THE LONDON DIRECTORY Co., Ltd. 25 Abchurch Lane, Loudon. E.C. EXPOR T MERCHANTS. STEAMSHIP LINES