Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 51, 5 February 1916, Page 2

■hurrah: 'hurrah. a sail. A SAIL. HANNAH’S BOOT PEOPLE HAVE JUST STARTED A SAIL. ‘ A SAIL. , A SAIL. 'And to iLo ond of tin’s month, during this Sail, leaflier in the shape of their enormous stocks of Boots and Shoes is going to be a hit cheaper. Now is the time to Sail in and get what yon want at their Bit Cheaper Sail. NOTE.—Prices everywhere after their Sail are going to be like onr monoplanes, on flu 1 upward Sail. Every time EXCEPT our shooters, work-boots, and dairy lines, are a Bit Cheaper, they couldn’t stand it —they are cheap enough. . REMEMBER . — JU ST FOR FEBRUARY MONTH. I HANNAH S great bit-gheaper sail.

N ewspaper Advertising \ T one of his recent lectures nn advertising', given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costlv plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities,, and a whole army of specialists and experts i» ail branches of service hern come i' ' i being.”

■'-■urnr n HANDSOME APPEARANCE. PERFECT COUKER. ELLRINCER BROS., LIMITED, W. E. COLLI MS, DOMINION STABLES, (Opposite W. M. Bayly and Co’a.jl, REGAN STREET. PERSONAL ATTENTION. T'FOitSES CAREFULLY SHOD. All kinds of smith’s work undertake^ Solo Agants. Unique assortment of Jewellery for Cl. Try J«mos ; CjL<Ca - Trid*r.

GOOD MEAT I THE BEST I THE VERY BEST OUNTFORD, BUTCHER, MIDHIRST, BEOS to intimate that ho delivers the best Beef, Mutton, Lamb, aud Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, and Saturdays. ORDER NOW. LONDON DIRECTORY. , ' ■ (Published Annually) I enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to Loudon aud its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United. Kingdom. A copy of the current edition will bo forwarded freight paid, ou receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. 25 Ahchurch Lane, London. E.C.