Page 2 Advertisements Column 3

Stratford Evening Post, Volume XXVIV, Issue 50, 4 February 1916, Page 2

i;i UJK HA J i, a sail.. a SAIL. HANNAH'S BOOT PEOPLE HAVE JUST STARTED A SxVljl , And to the end of this month, during this Sail, leather in the shape of their enormous stocks of Boots and Shoes is <>'oin£' to be a bit cheaper. Now is the time to Sail in and get what you want at their Bit Cheaper Sail. NOTE.—Prices everywhere alter their Sail are joins' to be like our monoplanes, on the upward Sail. Every lime EXCEPT our shooters, work-hoots, and dairy lines, are a Bit Cheaper, they couldn't stand it —thev are cheap enous-h. REMEMBER.—JUST FOR FEBRUARY MONTH. GREAT BIT-CHEAPER SAIL.

\ T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russell, of Lonrlon, emphasised strongly the value of newspaper advertising. "The time," lie said, "wns ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add. to the cost of poods but secured a material reduction of price, Indeed, the more an article,was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costlv plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to jmt into an advertisement. The "Commercial Review" points out that — "TTndoubtedlv the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service ha"" 1 * come i' "o being."

tJOOD MEAT 1 THE BEST 1 THE VERY BEST ! OUNTFORD, BUTCHER, MIDHIRST, I»EGS to intimate that he delivers L* the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, a*"l Saturday!. ORDER NOW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANU FACTURERS AND DEALERS in each class of y;ootls. Besides being a complete commercial guide to London ami its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or lame advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. 25 Abchurch Lane, London. E.C.