Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIV, Issue 47, 31 January 1916, Page 2

TT A "fcXTVT A *OHC< BOOT PEOPLE ARE QUITE REAOY JUAIMNiVU »3 WHEN SUMMER COMESI For your Tennis Boots and Shoes. For your Bowling Boots and Shoes ■ ~JZ' For your Cricket Boots and Shoes. ~ ~ For your Fishing Boots and Shoes ( *, For jour smart Summer Joods. THE ONL ST DIFFICULTY IS PROCURING CHILDREN'S LINSs. The Factories at Homo are shortmanned or else making Boots for our gallant defenders. But still we have the Sandals in Tan and Black for the kiddies, and they are quite alright both for wear and prices at SHOJP/S7TS. BROADWAY, And you knew we all nave to put up with some little disappointment while we are seeing this ghastly war through. All things considered we are well served, and PEOPLE WILL BERV* YOU WELL.

\ T one of his recent lecture on advertising, given at Liverpool. England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time." he said, "was ripe for a (Treat extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costlv plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to , advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—"TTndonhtedlv the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service haTa come i"'o being."

GOOD MEAT 5 THE BEST ! THE VERY BEST OUNTFORD, BUTCHER, MIDHIRST, EGS to intimate that he delivers the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, ax>«l Saturday*. ORDER NOW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc.. in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. 25 Abchurch Lane, Loudon. E.C