Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 41, 24 January 1916, Page 2

BOOT PEOPLE ARE QUITE READY WHEN SUMMER COMESJ For your Tennis Hoots and Shoes. For your Rowling Boots and Shoes For jour Cricket Bonis mid Slu-.s. For your Fishing Boots umi Shoes For your smart Summer Joods. N'S LINES. The Factories at Home are shorUnanned or else making Boots for our gallant defenders. But stnf we have the Sandals in Tan and # Black for the kiddies, and they are quite alright both for wear anu prices at vmi 0 SHO&ISTS. BROADWAY.. And you know we all nave to put "p with some little disappointment while we are seeing this ghastly war through. All things considered we are well served, and HANNAH'S PEOPLE WILL SERVJ YOU WELL.

Newspaper 4 T one of his recent lectures on Advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time." he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity."" 1 He illustrated the fact that scientific advertising, did not add'to tho cos* of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up tho quality. Certain articles of great value to the public could never have been manufactured ai all had it not be n that advertising ensured a sal« large enough ttf warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the' sale of honest goods. The great commercial discovery of the age was that it did not pav to advertise unless tbe goods advertised were honest goods, wb-He nothing which was not true was good enough'to j/irt into an advertisement. The "Commercial "Review" points out that—■ "TTndoubtedlv the first and most potent advertising force of tho present day is the newspaper. Here is a field so vast, and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all brancb»« of service he,"* come i' o being. '

iOOD MEAT I THE BEST j THE VERY BEST /TOUNTFORD, BOTCHER, MIDHIRST, BEGS to intimate that he delivers the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, aiwi Saturday!. ORDER NOW. LONDOM DIRECTORY. (Published Auuually) enables traders throughout the World to communicate direct with Englisb MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs tlio Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc.. in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd.