Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIV, Issue 39, 21 January 1916, Page 2

HANNAH'S boot people are quite heady WHEN SUMMER COMESI For your Tennis Hoots and Shoes. For your Bowling Boots and Shoes _ ' For your Cricket Hoots and Shoes." ’T , A i For your Fishing Hoots and Siioes k For your smart Summer _ THE ONLY DIFFICULTY IS PROCURING CHILDREN’S LINES. The Factories at Home are shortjnanncd or else making Boots for our gallant defenders. But slid we have the Sandals in Tan ard Black for the kiddies, and thay are quite alright both for wear a* prices at r< 0 S/iOJSfS 775. BROADWAY, 74 And you know ws all nave to put up with some little disappointment while we are seeing this ghastly war through. All things considered we are well served, and HANNAHS PEOPLE WILL SERViT YOU WELL, Newspaper Advertising Sißß^ \ T one of In’s recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time.” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fart that scientific advertising did not add to the cost of _ goods hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more, self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not he n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costlv plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to’ put into an advertisement.- * -* - ■ The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying > rendition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service haT3 come r ‘ o being.”

GOOD.MEAT i THE BEST I THE VERY BEST ! W. M° UNTFORD ‘ BUTCHER, MIDHIRST, EGS to intimate that ho delivers the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Jf>idays, aud Saturdays ORDER NOW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to Loudon and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres ol the United Kingdom. _ . . A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY CO., Ltd. 25 Abchurch Lane, Loudon. E.C.