Page 2 Advertisements Column 3

Stratford Evening Post, Volume XXVIV, Issue 38, 20 January 1916, Page 2

QOOT PEOPLE ARE QUITE HEADY WHEN SUMMER COMEBI .For your Tenuis Boots and For your Bowling Boots ami Shoes , ; Jcte •;i ' For your Cricket Uoots and "*.. ' ,!j For your Fisliiug Boots uud Shoes -._ , r ,__^ For your smart Summer Joodb. • -i THE ONL£ DIFFICULTY IS PROCURING CHILDREN'S LINES. The Factories at Home are shorU«annert or else making Boots for our gallant defenders. But sun w«t have the Sandals in Tan ana Black for the kiddies, and thoy are quita alright both for wear and prices at P SHO&ISTS. BROADWAY, And you know we all nave to put up vmh some little disappointment while we are seeing this ghastly war through. All things considered we are well served, and • Erararaa CTTOS PEOPLE WILL SERVt YOU WELL.

P* \A/ Q Y% £1 T\ P t* \ T one of bis recent lectures on advertising, given at Liverpool, England, Thomai Russell, of London, emphasised strongly the value of newspaper advertising. \ '■ " • "The time." he said, "was ripe for a great extension of advertising, and newspaper adver* tising must always be the mainstay of publicity." He illustrated the fact that scientific advertising- did not add to the cost of goods hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not hen that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costlv plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The ''Commercial Review" points out that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every Taryinß condition to accurately estimate its possibilities, and a whole army of specialists and all branches of service n»s« come i' ' o being.

GOOD MEAT i THE BEST I THE VEHV BEST I W. M OUNTFORD ' BUTCHER, MIDHIRST, BEGS to intimate that ho delivers the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, a*"* Saturday*. ORDER NOW. LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being a complete commercial guide to London and its suburbs the Director,',' contains lists of EXPORT MERCHANTS'. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc.. in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Co., Ltd. 25 Abohureh Lane, London. E.C