Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIV, Issue 36, 18 January 1916, Page 2

BOOT PEOFLE ARE QUITE REAOY - KJ WHEN SUMMER COMEBI X For your Teunis Doots auti Shoes. For your Bowling "Hoots "'id Shoes \ For your Orick*?t U .»<i> uuj Shoes. "77 1 ". ', "."., ~ \ For your Hoots and Shoes For your smart Suuuuor -ioods. THE ONL? DIFFICULTY IS PROCURING CHILDREN'S LINES. The Factories at Home are shortmanned or else making Boots for our gallant defenders. But stui we have the Sandals in Tan and Black for the kiddies, and thsy are quite alright both for wear and prices at BROADWAY, And you know we all nave to put up with some little disappointment while we are seeing this ghastly war through. All things considered we are well served, and t HANNAH'S PEOPLE WILL. SERViI YOU WELL.

sin \ T one of bis recent lectures on advertising, given at Liverpool, England. Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time," be said, "was ripe for n great extension of advertising, an<l newspaper advertising must always be tbe mainstay of publicity." He illustrated tbe fact that scientific advertising did not add to the cost of Roods but seemed a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up tbe quality. Certain articles of great value to tbe public could never have been manufactured at all had it not ben that advertising ensured a sale large enough to warrant the putting down 01 the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of tbe age was that Tt did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into on advertisement. The "Commercial Review" points out that—"TTndoubtedlv the first and most potent advertising force of the present day is tbe newspaper. Here i» a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts f in all branch«*«? of service come i' '.) being.

GOOD MEAT t THE BEST ! THE VERY BEST l| W. M OUNTFORD, BUTCHER, MIDHIRST, BEGS to intimate that he delivers the best Beef, Mutton, Lamb, and Pork in Stratford four days a week—Mondays, Wednesdays, Fridays, and Saturday*. ORDER NOW.

LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class of goods. Besides being .a complete commercial guide to Loiidou and its suburbs the Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES. arranged under the Ports to which they sail, aud'indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centros of the United Kingdom. _ ... A copy of the current edition Will be forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars, THE LONDON DIRECTORY Co., Ltd. 25 Aholmreh Lane, London. E.C.