Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIV, Issue 35, 17 January 1916, Page 2

TT 4 TVTTVT A 11 "Q BOOT PEOPLE ARE QUITE READY MAIN 1 IN All U WHEN SUMMER COMESI - For your Tenuis Boots and Shoes. For your Bowling Boots and Shoes For your Cncket Boots and shoes. For Tour Fishing Boot* iunJ .ilioea For your Stuart Suturuor Joodti. THE ONLY DIFFICULTY IS PROCURING CHILDREN’S LINES. The Factories at Homo are shorUnanned or else making Soots fee#* our gallant defenders. But still we have the Sandals in Tan and Black for the kiddies, and they are quit® alright both for wear and prices at (if. 0 SN&EfSTTS. BROADWAY, And you know we all nave to put up with some little disappointment while wo are seeing this ghastly war through. All things considered we are well served, and HANNAH’S PEOPLE WILL SERVk YOU WELL.

Newspaper Advertising WBWiBWMiHffiSS3!SSBffISiS3ffIBBE33SK3BHKBMBi \ T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific adver- x tising did not add to the cost of _ goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the"elaborate and very costlv plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honesty goods. The great commercial discovery of the age was that it did .not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that.— “Undoubted!v the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service bc~a come r 'a being.”

GOOD MEAT 1 THE BEST ! THE VEIT/ BEST ! w. M OUHTFOBD ' BUTCHER; MIDHIRST, BEGS to intimate that he delivers the best Beef, Mutton, Lamb, and Pork in Stratford four days a week— Mondays. Wednesdays, Fridays, a»‘«l Saturdays ORDER NOW.

LONDON DIRECTORY. (Published Annually) enables traders throughout the World to communicate direct with English MANUFACTURERS AND DEALERS in each class ol' goods. Besides being a complete commercial guide to London and its suburbs the. Directory contains lists of EXPORT MERCHANTS. with the goods they ship, and the Colonial and Foreign Markets they supply. STEAMSHIP LINES arranged under the Ports to which they sail, and indicating the approximate sailings. PROVINCIAL TRADE NOTICES of leading Manufacturers, Merchants, etc., in the principal provincial towns and industrial centres of the United Kingdom. A copy of the current edition will bo forwarded freight paid, on receipt of Postal Order for 5 dollars. Dealers seeking Agencies can advertise their trade cards for 5 dollars or large advertisements from 15 dollars. THE LONDON DIRECTORY Go., Ltd. 25 Abchurch Lane, London. E.C.