Page 2 Advertisements Column 6

Stratford Evening Post, Volume XXVIV, Issue 32, 13 January 1916, Page 2

< BOOT PEOPLE ARE QUITE READY * WHEN SUMMER COMESI For jour Tennis Hoots and Shoes. For your Bowling Boots and Shoes For your Cricket Boots nn.l Shoes. For your FifcliiHjr Boots nud Shoes For. your smart Suuunei jooda. THE ONLf DIFFICULTY IS PROCURING CHILDREN'S LINES. The Factories at Home are shortmanned or else making Boots for our gallant defenders. But still we have the Sandals in Tan and Black for the kiddies, and they are quite alright both for wear and prices at 0 SffO&fSTS. BROADWAY, And you know we all nave to put up with some little disappointment while we are seeing this ghastly war through. All things considered we are well served, and HANNAHS PEOPLE WILL SERVe YOU WELL,

N ewspaper j"\ \Xx crii bJ Jut $l \ T oiip of his recent h>ctnrr>s on advertising, given at Liverpool, England, Thomas Bussell. of London, emphasised strongly the value of newspaper advertising. "The time." lie said, "was ripe for a great extension of adveTjtisjug. and newspaper advertising must alwavs be thesiuainstay of publicity. " He illustrated the fart that scientific advertising- did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the mnnufar>turer to keep up the quality. Certain articles of great value to the nuhhc could never have been manufactured at all bad it not be u that advertising ensured a sale large enough to warrant the putting down of the"elobornte nnd very costlv plants. Advertising was the cheapest method yet devised by the wH of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while thin g which was not true was good enough to put into au advertisement. The "Commercial Review" points out that—"TTndonhtedlv the first and most potent advertising force of the present day is the newspaper. Here" is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and all branches of service ha~*> come i' ' o being.

mo Stand ai. Eltham, and travel A Stratfora and surrounding districts, remaining Tuesday and Wednesday nights at Davey's Stables, The Clydesdale Stallion, , KNIGHT OF THE CARTER. KNIGHT OF THE GARTER (No. 269, vl. C. 5.8.), is a very b ndsoine jolt' 5-year-old, good head an ■ neck, well shaped shoulders, splondi I back and loins, good quarters, and moves 'like* a piece of machinery, with nice hair and bone aud sound feet. Sire, Black Knight (12860. imp.); gsire, Hillhead Chiof (10774); g.g. sire Scottish Crown (9851); g.g.g. «rire, Handsome Prince (Lockhart's 0.5.8:. vol. xiv., p. 4); g.g.g.g. sire, Prince of Wale? (678). Dam Flower, sire Macarthur (8."0. N.Z.5.8.); g. sire. Macbride (2987, 5.C.5.8.); g.g. aire MacGregor (149,1. 5.C.5.8.); g.g.g. sire Darntey (222. 5.C.5.8.); g- dam, Kate; sire Royalist; g. sire, Hard Times; g.g. sire Extinguisher (174, N.Z.5.8.). TERMS.—£4 single mare. Good accommodation for mares from a distance. All care taken, but no responsibility. T. CALLAHAN, Care Fife nod Patterson's, FJthanf, Groom-in-Charge. . JAMES GRANT, Owner. Taioorobonui, Hawera. W. BLAIR, CARTER AND CARRIER, (Miranda Street, Opposite Hospital). /PARTING of all kinds done. Rami, Gravel and other materials at shortest notice. ' INQUIRIES INVITED. Wanted Known—That I stock all kinds of oil for nil engines, motor Mrs nnd cycles. All hest quality, at lowest prices. R. Harkness. Juliet Street, Stratford. 'Phone 18.