Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIV, Issue 31, 12 January 1916, Page 2

BOOT PEOPLE ARE QUITE BEADY * WHEN SUMMER COMESI For your Tenuis Boots and Shoes. For your Bowling Boot 3 and Shoes For your Cricket Boots and Shoes. ; For your Fishing Boots aud Shoes For your smart Summer Joods. THE ONLr DIFFICULTY. IS PROCURING CHILDREN'S LINES. The Faciories at Home are shortinned or elsa making Boots for our gallant defenders. But stm wo have the Sandals in Tan and Black for the kiddies, and they are quite alright both for wear and prices at mmtfji 0 SHO&fSWS. BROADWAY, And you know we an navo to put "P wfth some little disappointment while we are seeing this ghastly war through. All things considered we are well served, and HANNAH'S PEOPLE WILLSERVJ YOU WELL.

\ T one of his recent lectures nn advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising- must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was .advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to tbe public could never have been manufactured at all bad it not ben that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costlv plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great-commercial-discovery of \he age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. , : ' .•.-'■-:» t The "Commercial Review" points out tbat—"Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branch' 15 ' of service hav* come i' 'o being.

TO Stand ai, Eltham, and travel St.ratfura and surrounding districts, remaining Tuesday and Wednesday nights at Davey's Stables, The Clydesdale Stallion, KNIGHT OF THE CARTER. KNIGHT OF THE GARTJ-Ul (No. 269, vl. C. 5.8.), is a very b ndsoine colt, 5-year-old, good bead an ' ueck, well shaped shoulders, splendi I back and loins, good quarters, and moves like a piece of machinery, with Dice hair and bone and sound feet. Sire, Black Knight (128G0, imp.); g. sire, Billhead Chief (10774); g.g. sire Scottish Crown (9851); g.g.g. fibre, Handsome Prince (Lockhart's 0.5.8., vol. xiv., p. 4); g.g.gg. sire, Prince of Wales (673).

Dam Flower, sire Macarthur (330, N.Z.5.8.); g. sire, Macbrido (2987, 5.C.5.8.); g.g. sire MacGregor (1487. 5.C.5.8.); g.g.g. sire Darnley <222, 5.C.5.8.); g- dam, Kate; sire Royal ist; g. sire, Hard Times; g.g. aire Ex tiuguishor (174, N.Z.5.8.). TERMS.—£4 single mare. Good accommodation for mares from a distance. All care taken, but no responsibility. T. CALLAHAN, Care Fife and Patterson's;, Eltham, Groom-in-Charge. JAMES GRANT, Owner. Taiporohenui, Hawora. W. BLAIR, CARTER AND CARRIER, (Miranda Street, Opposite Hospital). /PARTING of ail kinds done. Sand, Gravel and other materials at shortest notice. INQUIRIES IN mm

Wanted Known—That I all kinds of oil for oil engines, motor *»avs and cycles. All best quality, at lowest prices. B. Harkness, Juliet Street, Stratford. 'Phone 16.