Page 8 Advertisements Column 2

Stratford Evening Post, Volume XXVIV, Issue 30, 11 January 1916, Page 8

Why Tea Costs More The Third of a Series dealing with a question which vitally affects every housewife. The i ncreased demand for tea today is due to to the fact tha. huge quantities are wanted for the 25 million men under arms. The Heads of the Armies of the world know that there is no drink so stimulating and beneficial, and hence they must have tea for their men no matter what it costs. Then, too, at the stroke of a pen, the great Russian Nation has been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea But there is only a limited supply of tea and that supply is not sufficient to fill the present requirements. Hence at the tea auctions in Gevlon it has risen in price month by month, until to-day it costs the packer 2hd to 3d per lb. more than in August last. This, of course, affects New Zealand very greatly, for the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as “red stalk’' tea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine teas of the quality of “ Amber Tips,” 2/8 to 3/4 per lb. is asked. Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in “ Amber Tips” at so low a m ice, and it is because no better value can be obtained anywhere, that “Amber Tips” is to-day the. most popular brand in New Zealand, Millions of packets of “Ambers Tips” | are sold per annum. It is stocked in every shop from the North Cape to the Bluff. Only exceptional value could he responsible for so exceptional a sa'e. But fine tea is now - costing die “Amber Tips" Proprietors, as well as other tea merchants, an average of 2id. to 3d. per lb. more than in August, 1914. Therefore, If a fair price was charged before the war, the tea merchant is to-day faced with an enormous loss should he continue to pack the same quality at his old prices. Of coure there is the alternative of cheapening the quality by an admixture of inferior, less healthful teas. The “Amber Tips” Proprietors were advised by many to do this, but instead they decided to raise the price by 2d. per lb., and to continue to give the public that same splendid value which lias always been associated with the name “Amber Tips.” T ■ Now, Mrs. Housewife, what is your opinion of the whole matter? Would you rather have the same delightful flavour, quality, purity and value and pay a .penny a i-lb. packet more—or would you rather have an inferior and less healthful tea at the old price ? But you say “other teas have not been raised in prices.” If so you can readily see that either excessive prices were charged before the war—so excessive that even an extra 2Jd. or 3d. in cost per lb. still enables a profit to be made —or quality must be reduced, othera heavy loss must be faced. But even'at increased figures Amber Tips is still the cheapest tea you can buy. Cup for cup, value for value, nothing else can equal it. while it is so pure and healthful that it can be taken by even those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully—write and tell us your conclusions. We believe that you want quality and that you want value. For that; reason we have raised our prices because only by doing so can we continue to give you the same honest quality and the same honest value, mi

1/10, 2/-,• 2/2 per lb. The only tea that has to increase its prices—the foregoing trill tell you why.

■ ■ MEAN’S ESSENCE SAVES | COUGH MIXTURE MONEY. “Your Mean’s Essence is really good. The pint of cough mixture we made from it has proved a splendid cough and cold medicine, and its cheapness it astonish* I ing.” MRS. ROBERT HANCOCK, Rangiwahia. “Please post another bottle of your Mean’s Essence. We have found the mixture we prepared from the last bottle both the best remedy for colds we have ever used, and a long way the cheapest.” A. SHEARSBY, Awapuni. “Would you please send me another bottle of your Mean’s Essence for preparing cough and cold mixture at home. I got some from-you.'befora and lihpd it.* 5 R. ‘DAWSON, Alexandra South. The mixture made in your own home from Mean’s Essence supplies a long felt need. Sore throats, quinsy, asthma, bronchitis, croup, whooping cough and other coughs and colds cause much expense. Using Mean’s Essence enables people to considerably reduce this expense. Each bottle contains the concentrated ingredients for. a full pint —or from 7 to 8 eighteenpenny [bottles. You merely add the water and sweetening according to the easy directions and save 10/- by doing so. Each dose is warming, soothing and comforting, and because it contains no harmful drugs can be given freely to either infants or adults. Try Mean’s Essence now. It is sold by most chemists and stores, or post-free on receipt of price, 2/-, from G. W. Mean, Chemist, Wanganui, Wherever you buy be sure you get H-E-A-N-’S, as no other will do, £ 8J