Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 30, 11 January 1916, Page 2

HANNAH'S BOOT PEOPLE ABE QUITE READY, WHEN SUMMER COMESi For your Tennis Boots and Shoos. For your Bowling Boots ami Shoes For your Cneliet Boots and Shoes, For your Fishing Boots and Shoes For your smart Summer Juods. THE ONLY DIFFICULTY IS PROCURING CHILDREN'S LINES. Th e Factories at Home arc shortmanned or else matting Boots for our gallant defenders. But suit we have the Sandais in Tan and Black lor the kiddies, and they are quits alright both for wear and prices at &/ €% (/\0 sno& 0 BROADWAY, And you know we all nave to pul U P with some little disappointment while we are seeing this ghastly war through. Ait things considered we are well served, and HANNAH' S PEOPLE WILL SERVkj YOU WELL.

N ewspaper Advertising ■i T one of his recent lectures on advertising, given at Liverpool, Ungland, Thomas .Russell, of London, emphasised strongly the value of newspaper advertising. ‘‘The time,” he said, “was ripe for n great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of _ goods hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not he n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertisiog was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough' to put into an advertisement. The “Commercial Review” points out that — “Undoubtedly the first and most potent advertising force of the present day is the newspaper. Herd is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and all branch“« of service he 'o come i’ o being.”

npO Stand at Eltbam, and travel JL Stratford and surrounding districts, remaining Tuesday and Wednesday nights at Davey’s staoles. The Clydesdale Stallion, KNIGHT OF THIE GARTER. KNIGHT OF THE GARTER (No. 269, vl. C. 5.8.;, is a very h ndsomo colt, 5-year-old, good head an neck., well shaped shoulders, spleudi 1 back and loins, good quarters, and moves like a piece of machinery, with mce 1 hair and bone and sound feet. Sire. Black Knight ’(12860, imp.); g. sire, Hillhead Chief (10774); g.g. sire Scottish Crown (9851); g.g.g- s i re > Handsome Prince (Lockhart's 0.5.8., vol. xiv., p. 4); g.g.g.g. sire, Prince of Wales (673). Dam Flower, sir© Macarthur (330. N.Z.5.8.); g. sire, Macbrid© (2987, 5.C.5.8.); g.g. sire MacGregor (1487, 5.C.5.8.); g.g.g. sire Darn ley (222. 5.C.5.8.); g. dam, Kate; sire Royal ist; g. sire, Hard Times; g.g. sire Ex tinguisher (174, N.Z.5.8.). TERMS.—£4 single mare. Good accommodation for mares from a distance. All care taken, but no responsibility. T. CALLAHAN, Care Fife and Patterson’s, Eltham, Groom-in-Charge. JAMES GRANT, Owner. Taiporohenui, Haw era.

W. BLAIR, CARTER AND CARRIER, (Miranda Street, Opposite Hospital). / PARTING of ail kinds done. Sand, Gravel and other materials at shortest notice. . (N Q CI! 11 F.S INVITED. Wanted Known—That I stock all kinds-of oil for oil engines, motor ears and cycles. All best quality, at lowest prices, li. Harkness, Juliet Street, Stratford; ’Phone 16.