Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIV, Issue 29, 10 January 1916, Page 2

I ARE QUITE READY SUMMER COM£SI v or your nowung & n For your Crick-' l,i>«' For your lusiiiuy lJi. For smart ;;uj The Facxorias at Horns are shortjmannari or eiss making Boots lor our gallant deisndars. But sitif ~: hava the Sandals •in Tan and Black ior the kiddies, and Ihey arc quUo alriah: bolli for wear and prices at BROADWAY, And you know we all nave to pu* "P «'«i son>e little disappointment while we are soairjg this «hastly war through. AH things considered wo are well served, end b P ' EO PI

\ T one of his recent lectures on advertising given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time," lie said, "was ripe for a great extension of advertising*, and newspaper advertising must always be the mainstay of publicity."" He illustrated the fad that scientific advertising did not add to two cost of goods but secured a material reduction of price*. Indeed, the more an article whs advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the rmhbe could never hove been manufactured at all bad it not ben that advertising ensured a sale largo enough to warrant the putting down of elaborate and very cost.lv plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great, commercial discovery of age was that it did not pav to advertise nnle.sg the goods advertised were honest goods,' while nothing which was not true was good enough to put into nn advertisement. The "Commercial Review" points out that—"TJndoubtedlv the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of., every varying rendition to accurately estimate its possibilities, and a whole army of specialists and experts all branch"* of service- come i ' > being.

C*gi \ ' : ■■,',-/ mO Stand ai, EH ham, and tiavelj X Strabfora ami surrounding dis- . tncts, remaining Tuesday and Wednesday nights at Dwvey's Stables, The CiyGesdaio Stalfian, Ki\i»HT OF THE CARTER. KNIGHT OF THE GARTKIi (No. | 269, vl. C. 5.8.7, is a very h ndsoniej volt, 5-year-old,' good head an ' neck, i well Bliaped shoulders, spleudi ! back | and lotus, good quarters, a."d moves J like a piece of machinery, with n'co; haii ana bone and sound feet. Siro, Black Knight (12860; imp.); g. I sire, Hillhead Chief (10774); gg. sire] Scottish. Crown (9801); g.g.g. sire, Handsome Prince (Lockhart's C. 5.8.. , vol. xiv., p. 4); g.g.g.g. sire, Prince of Wales (675). Dam Flower, sire Maearthur (3"0. i g. sire. Macbride (29P7. 5.C.3.8.), g.g. sire xMacGregor (1487. ! 5.C.5.8.); g.g.g. sire Darnley (222 | 5.C.5.8.); g. dam, Kate; sire Royai i ist; g. sire, Hard Times; g.g. sire lis tinguisher (174, N.Z.5.8.). • TERMS.—£4 single mar©. Good nc. eommodation for mares from a distance. All care taken, but no respon sibility. T. CALLAHAN, Cure Fife and Patterson's, Filtham, Groom-in-Charge. JAMES GRANT. Owner. Taiporohemii, Haww&.

W. BLASR, , CARTER AND CARRIER, (.Miranda Street, Opposite Hospital). /PARTING of ail kinds done. Sand, / Gravel and other materials at shortest notice. INQUIRIES INVITED. Wanted Known—That I all kinds of 'nil for oil engines, motor cars and cycles. All best quality, al lowest prices. B, Harkness, .Tiiliet Street, Stratford. Thong 16.