Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIV, Issue 28, 8 January 1916, Page 2

TTTT f 4 T""'' c ,! BOOT PEOPLE ABE QUITE HSIAOY HAJN IS x\ JIS. *3 VV KEG SUiViMLH COMI-Sl For your Tennis Boota and Shoes. For your Bonding Boot? ?ml q hnos For your Cueket l>-t< and .du.us. For your Fkiiwiy, Foot 1 * •.ml ,w » For your smart Summu .«<■*«.da. THE only difficulty ls procuring childrens LINES. The FacicrisG at Home are short,manned or c:ee making for our gallant defenders. But ct»n wo hove tho sandais ir. "an and Black for the kiddies, and they are quite airlift bom for wear an prices at ( ffn s? * H.-f* Jy fS-'V' W 0 SHOEfSTS I o r/) <r /• til e. BROADWAY, Anti you know we all nave to put on w? Bi eorac ILtle m£..ppo-nt-ment while wo are seeing this ghastly war through. AH things considered we are well served, and HANNAH'S PEOPLE WILL SERV'F YOU WELL. N ewspapet Advertis 4 T one of In's recent lectures on advertising, iit Liverpool, En'gland. Thomas Ilussoll. of London, emphasised strongly the value of newspaper advertising. “The time,” ho said, “was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity.”” ■ He illustrated the fact that scientific advertising did not add to the cost of goods hut secured a material ml notion of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up tbe qnauty. Certain articles of great value to the, opium could never have been manufactured at all had it not be u that advertising ensured a sale large enough to warrant the putting down ot the”elaborate and very costly plants. ari vertisino 1 was the cheapest method yet devised oy tlie wit of man for tbe sale of honest goods. The great commercial discovery oi the age was that 'it did not pay to advertise unless tbe woods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here”is a field so vast and so complex that n needs the. most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts all branches of service hr~w come r a being-

rnO Stand at Eltbam, and travel JL Stratfora and surrounding districts, remaining Tuesday and Wednesday nights at Davey’s Stables, The Clydesdale Stallian, KNIGHT 'OF THE GARTER. KNIGHT OF THE GARTER (Mo. 269, vl. C.S.B.}, is a very h -idsorno colt, 5-year-old, good head an ’ nock, well shaped shoulders', splondi ! hack and loins, good quarters, and moves like a piece of machinery, with nice hair and bone and sound loot. Sire, Black Knight (12860, imp.) ; g. sire, Hill head Chief (10774); g.g. she Scottish Crown (9851); g-g-g- R ’ ro > Handsome Prince (Lockhart’s 0.5.8.. vol. xiv., p. 4); g.g g-g. Piinoe of Wales (673). Dam Flower, sire Maoarthur (330 X.Z.5.8.); g. sire, Macbride (2987 5.C.5.8.) ; g.g. sire MacGregor (148/ 5.C.5.8.); g.g.g. sire Darn ley (222 5.C.5.8.); g. dam, Kate; sire Royal ist; g. sire. Hard Times; g.g. she Ex tingnisher (174, N.Z.5.8.). TERMS.—£4 single mare. Good accommodation for mares Irom a distance. All care taken, but no respon sibility. T. CALLAHAN. Caro Fife and Pat tersorra, Eltham, Oroom-in-Charge. JAMES GRANT, Owner. Ta i poro he uui, Ha were. W. BLAIR, CARTER AND CARRIER, (Miranda Street, Opposite Hospital). / (Ain'lNG of ail kinds done. Sand, VA Gravel and other materials at shortest uotice. INQUIRIES INVITED. Wanted Known—That 1 stock all kinds of oil for oil engines, motor oars and cycles.' All best quality, at lowest prices. B. Darkness. Juliet Street, Stratford. ’Phono 16.