Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 27, 7 January 1916, Page 2

SGOT PEOPi.r. KRE ■• t' WHEN S'JMS.iER COMESI For your Tenuis lit For your Bowling H For your Crick'"'* iFor your Fishing i For .your sffiiu L 1; 13 una buoes. DIFFICULTY IS PROCURING CBILMIEN S LINK*. The Facxories at Home are shoryrrnyicd or ei.e makln r Scots for our gallant defenders. B U{ sun we have the sanflabm Tan and Black for tho kiddies, and they are quits alrialn bo.h .0, «.sai ar.c prices at BROADWAY, Asrd yen know we all-nave t:» men! white we are seeing ti considered we are well served. . t:p w?ih some littia disappointhautiy war through. Ail things HANNAH'S PEO PL E V» JL L S£ R V s~ ou WELL

i\ ewsoapct avert! s j np T one of his recent lecture* on advertising, given at Liverpool, England. Thomas ■ Russell of London, emphasised strougly the value of newspaper advertising. "The tinie." he said, "was ripe for :i great extension of advertising, and newspaper advertising must always be the mainstay ol publicity." i He illustrated the fad thai scientific advertising did not add to the cost of- # goods but secured a material reduction of price Indeed. the move an article was advertised the cheaper it become, and the more self-interest compelled the manufW.turor tb keep up the qumtfy. Certain articles of -rent value to the nubhc could never have been manufactured at all Hart it not he n that, advertising ensured a sale laro-e enough to warrant, the putting ' down of the"elaborate and very costly plants Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The oreat commercial discovery of the age was that it did not pay to advertise unless the .mods advertised were hohost goods, winle nothing whirl) was not true was good enough to put into an advertisement. The 'Tommercial - "Review" points oat that—"Fhdoubtedlv the first and most potent advertisiii"' force of the present day is the newspaper. Itere~is a field so vast and so complex that it needs the most careful study of every varying ...ondition to necuratolv estimate its possibilities, and a whole armv of specialists and exports all of service he ■ " come i hmng.

[mO Stand »l Bit ham, a:;d travel L Stratforu and surrounding districts, remaining Tuesday and Wednesday nights at Davoy's Stables, Yna Clydesdale StalHon, KNIGHT OF THE CARTER. , KNIGHT OF THE CARTER (No. 2(59, vl. C. 5.8.), 'S a ™>y « ndsoroc colt, 5-yoar-old, good bond an' nocK.j well sJiaped shoulders, splcndi.l back. and loins, good quarters*, and moves like a piece of machinery, with nice, hair and bone and sound foat. Sire, Black Knight (,12800, imp-); K-' sire, Billhead Chief (10774); K-g- sire 1 Scottish Crown (9B51); g-g-g- pir «- Handsome Prince iLorkhurt's C.S 8.. vol. xiv., M); g. g-g-g- sire, Prmcc of Wales (678). Dam Flower, sire Jiaearthur (330. 1N.Z.5.8.); g. sire. Macbride (2987, 5.C.5.8.); g.g. sire MacGregor (1187. 5.C.5.8.); g.g.g. sire Daridey (222, 5.C.5.8.); g. dam, Kate; sire Royalist; g. sire, Hard Times ; g.g. sire Estinaniaher (174, N.Z.5.8.). TERMS.—£4 single mare. Good accommodation for maros from a distance. All care taken, but no respon-; sibility. T. CALLAHAN. Cire Fife and Patterson's, Elthum, Groom-in-Charge. JAMES GRANT, Owner. Tailiotokenui, Hawsra. W. BLAIR, CARTER AND CARRIER, (Miranda Street, Opposite Hospital). ■ /"PARTING of ail kinds done. Sand, |^- ; Gravel and other materials at shortest notice. LN'QUIIUKS INVITED. Wanted Known—That I all kinds of oil for oil engines, motor pars and cycles. All best quality, at lowest prices. B. ITar.kness. JuliH Street, Stratford. 'Phono 16.