Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIV, Issue 26, 6 January 1916, Page 2

s T NA. 5 - UITE RE. r .CI For .your Tenuis Boots ami Shoos, i-'or your Howling Boots :;;td K' ■""'> For your Cricket TV: ;< :;a<! >"• >" ; - For your Fishing Oouas -■ .: ::-"'-• For your fciiKUja'i ■>'■' - ;; -'• [£ OSfliE DIFFICULTY IS PHOCt'RING CHILDIWSX'S LINES. The factories at Home ara shoronsnr.sd rr o'se making G ; cts f » our gallant defenders, am stm we haua hie Candils w Tan and Black for the kiddies, and i!;cy are quite alri&ht both to wc-r aaa prices at . ft # '£" Ctf? r a*' A' .•»• BROAD WAY, And you know wo all navo to put "P itflh so.™ Httlo disappointmsnt vvhilo wc are seeing this Bhasily war through. All things considered, wc arc well served, and A i-5 ' U PEOPLE WILL SE.RVL YOU V. i I V SU U |«F i-'-v KJ ?k>' «* i\ /I i V £> ** i" 1 C 1 "tit O \ T one of liis recent b-eture* on advertising, (riven at Liverpool, England. Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time,"'he snid, "was ripe for a pre at extension of advertising, and newspaper udver- ; must always be the mainstay of publicity.' 5 He illustrated the fact that scientific advertising did not add to the cost of goods but* secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more eelf-interest compelled the manufacturer to keep up the qrunitv. Certain articles of great value to the public could never have been manufactured at all had it not be a that advertising ensured a sale large enough to warrant tin' putting down of the°elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest, goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, wbile nothing which whs not. true was good enough to jrat into an advertisement. The "Commercial Review** points out that—"TTndoubtedlv the first and most .potent advertising force of the present day is the newspaper. Here is a fi,eld so vast and so complex that it needs the most careful study of every varying .condition to accurately estimate its possibilities, . and a whole army of specialists end expert* rn all branch"« of service bc/v-i come r"o being: '

mO Stun;] al EUham, and wavol •i- Stratfora and surrounding districts, remaining Tuesday and Weauosday nights at Davoy's Stables, The Clydesdale SiaHios:, KNiCHT OF THE CARTER. KNIGHT OF THE GARTER (No. 269, vl. C. 5.8.), is a eery h udsouao ■jolt, 5-year-old, good head an ' neck, well shaped shoulders, splendi I back and loins, good quarters, and moves like a piece of machinery, with n*ce hair and bone -and sound feet. Sire, Black Knight (151860, imp.); g. sire, Hillhead Chief (10774); g.g. aire Scottish Orowu (9851); g.g.g- sire* Handsome Prince (Lockhart'e 0.5.8., vol. xiv., p. 4); g.ggg. sire, Prince of Wales (073). Dam Flower, siro Mackrthur (330, N.'Z.S.B.); g. sire. Macbride (2987, 5.C.5.8.); g.g- sire MacGrogor (14R7. 5.C.5.8.); g.g.g. siro Paruley (222. 5.C.5.8.); g. dam, Kate; sire Royalist; k, siro. Hard Times; E.g. sire Extinguisher (17*, N.Z.5.8.). TERMS.—£4 singje mare. Good accommodation for mares from a distance. All care taken, hut no responsibility. T. CALLAHAN. Care Fife and Patterson's, Eltbam, Groom-in-Charce. JAMES GRANT. Owner. Taiporohenui, Hawera. CARTER AND CARRIER, (Miranda Street, Opposite Hospital). CIARTING of ail kinds done. Sand, ; Gravel and other materials at shortest notice. INQUIRIES INVITEDWauled Known—That- I sW'k all kind:; of oil for oil engines, motor cars and cycles. All best quality, at lowest prices. R. Harknoss, Juliet Street, Stratford. 'Phone IS-