Page 8 Advertisements Column 3

Stratford Evening Post, Volume XXVIV, Issue 26, 6 January 1916, Page 8

Costs MoreThe Third Article of a Series dealing with a question which vitally , affects every housewife. The increased demand for tea today is due to to the fact thai huge quantities are wanted for the 25 million men under arms. The Heads of the Armies of the world know that there is no drink so stimulating and beneficial, and hence thev must have tea for their men no matter what it costs. Then, too, at. the stroke of a pen, the great Russian Nation has been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea But there is only a limited supply of tea and that supplv is not .sufficient to fill the present requirements. Hence at the tea auctions in Cevlon it has risen in price month by month, until to-day it costs the packer 2?d to jd 'per lb. more than in August last. This, of course, affects New Zealand very greatly, for the finest tea in the world has been soid here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear theclosest investigation. For instance, a great proportion of . the tea imports to England consist of whatis known as "red stalk"' tea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine teas of the quality of " Amber Tips," 2/8 to 3/4 per lb. is asked. Tea experts the world over are astonisned at the remarkable quality, flavour, fragrance and value given in " Amber Tips" at so low a mice, and it is because no better value can be obtained anywhere, that "Amber Tips"' is to-day Hie most popular brand in New Zealand. Millions of packets of "Ambers Tips" are sold per annum. It is stocked in every shop from the North Cape to the Bluff. Only exceptional value could be responsible for so exceptional a sale. But fine tea is now costing the "Amber Tips" Proprietors, as well as other tea merchants, an average of2Jd. to 3d. per lb. more than in August, 1914. Therefore, if a fair price was charged before the war., the tea merchant is to-day faced with- an enormous loss should he continue to pack the sam* quality at. his old prices. . .-■ '•>. • Of coure there is the alternative of cheapening the quality by an admixture of inferior; loss, healthful leas. The "Amber Tips" Proprietors were advised by many to do' this, but instead they decided to raise the price by 2d. per lb;, and to continue to give the public th'at same splendid value which has always !'been associated with the name "Amber J Tips." Now, Mrs. Housewife, what is your opinion of the whole matter? Would you rather have the same delightful flavour, quality, purity and value and pay a penny a 4-lb. packet more—or would you rather have an inferior and less healthful tea at the old price? But you say "other teas have not been raised in prices.'.' If so you can readily gee that cither excessive prices were charged before the war—so excessive that even an extra 2fd. or 3d. in cost per lb: still enables a profit to be made —or quality must be,reduced, othera heavy los* must be faced. But even at increased figures Amber Tips is still the cheapest tea you can buy. Cup for cup, value for value, nothing else can equal it, while it is;so pure and healthful that it can be taken by even those of the weakest digestion. Surely these facts should weigh with you. > "' '••"; ."•'", Consider them carefully—write and tell us your conclusions. We believe that you want quality and that you want value. For that reason we have raised our prices because only by doing so can we continue to give yon the same honest quality and the same honest value. 101 CV«2f l/10, 2/-, 2/2 per lb. The only lea that has to increase its prices — the foregoing icill tell you ivhjf.

H BAN'S ESSENCE SAVES COUGH MIXTURE MONEY. "Your Hean's Essence is really good. The pint of cough mixture we made from it has proved a splendid cough and cold medicine, and its cheapness is astonish* ing." MRS. ROBERT HANCOCK, Rangiwahia. "Please post anosher bottle of your Hean's Essence. Wc have found the mixture we prepared from the last bottle both the best remedy for colds we nave ever used, and a long way the cheapest." —A. SHEARSBY. Awapuni. "Would you please send me another bottle of your Hean's Essence for preparing cough and cold mixture at home. I got some from you before and liked it.**— R. DAWSON. Alexandra South. The mixture made'in your own home from Hean's Essence supplies a long felt need. Sore throats, quinsy, asthma, bronchitis, croup, whooping cough and other coughs and colds cause much expense. Using Hean's Essence enables people to considerably reduce this expense. Each bottle contains the concentrated ingredients for a full pint —or from 7 to 8 eighteenpenny bottles. You merely add the water and sweetening according to the easy directions and save 10/- by doing so. Each dose is warming, soothing and comforting, and becnuse it contains no harmful drugs can be given freely to either infants or adults. Try Hean's Essence now. It is sold by most chemists and stores, or post-free on receipt of price, 2/-, from G. W. Hean, Chemist, Wanganui,. Wherever you buy be sure you get H-E-A-N-'S,* as no other will do. e »