Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIII, Issue 20, 22 September 1915, Page 2

JOB BARGAIN SALE. SURPLUS STOCK. SURPLUS STOCK. .. SURPLUS STOCK. (h AIM. sf/Qjsrsrs. JOB CLEARING LINES ' TRADEII w mark v: «-W7iifi!rwn»ii REDUCTIONS. REDUCTIONS. REDUCTIONS. SEE WINDOWS AND DOOR FOR JOB BARGAINS. Newspaper Advertising \ T one-of his recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have beau manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that— Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in Jill branch or of service come i' * d being# 11

G. SLIGHT. WOOD AND COAL MERCHANT, MIRANDA STREET. OAL and Firewood always 012 hand. Wood cut to any length. Accommodation for storing goods. Orders can bo loft at AJf Moon’s, Broadway. PRACTICAL CHIMNEY SWEEP, (Late of Napier, H. 8.) I \ESiiiES to notify the public of Stratford that he is now prepared to clean Chimneys—a good job at reasonable rates. All orders may be left with Mr Young, Bootmaker, Broadway. Evidence shows that a groat deal of sicsness bag beau caused in our training oanip because the men have had damp beds. GIVE YOUR LAD A CHANCE and give him one of our waterproof Sleeping Bags. They are absolutely waterproof, and are lined with » warm lining. , Inspection Invited. IF. POYNTOM, HEALTH IN CAMP WILSON AND SON, BROADWAY.