Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIII, Issue 19, 21 September 1915, Page 2

JOB BARGAIN surplus stock. SALE SURPLUS STOCK. SURPLUS STOCK. u Sf/OE/STS. JOB CLEARING qOD G TRADE"® WT MARK every vwvnervwme LINES REDUCTIONS. REDUCTIONS. « 'V REDUCTIONS. SEE WINDOWS AND DOOR FOB JOB BARGAINS. i Newspaper Advertising 4 T one of his recent lectures on advertising, given at Liverpool, England, Thomas Bussell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” .? e illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of groat value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods, iiie great commercial discovery of the age was tliat it did not pay to advertise unless the goods advertised were honest goods, while notniug which was not true was good enough to put into an advertisement. fit ia ,JF h ? ‘‘Commercial Review” points out th Undoubtedly the first and most potent at using force of the present day is the newspi Here is a field so vast and so complex th needs the most careful study of every var condition to accurately estimate its possibil: and a whole army of specialists and exper ail branches of service naTr* come r ' •> being

w. lE. COLLINS, iM)MINION STABLIB, (Opposite W. M. Bayly and Kegan Street, DORSES CAREFULLY PERSONAL ATTENTION. Ail knids of smith’s work undertaken. trees. trees. trees trees. TREES. j trees I PLANTING SEASON. R. MclC. MORiSON, NURSERYMAN ;; STRATFORD. TTAS for sale a line assortment of Carden and Cattle Hedge Plante. Shelter and Ornamental Tree*. Fruit Trees and Flowering shrubs. Come and inspect my Nurseries. Up wards of 20 years’ standing. Compare Quality and Prices. Orders by post or telephone promptly attended to. Bouquets and Wreaths Supplied. R. MflK. MORISON, (Telephone 32.) Nurseryman, Stratford. Town Agent-NEWTON KING, Stratford New Plymouth, Kaponga MILKING MACHINE OWNERS— W© stock best quality Rubbers, Inflations, Claw I'ubea, etc., for Milking Machines. Also “Sinus” Cleanser, which is a special uonihiurioue preparation for rubber.— McMillan and Fredrie. s

G. SLIGHT. WOOD AND COAL MERCHANT, MIRANDA STREET. and Firewood always on iiand. Wood out to any length. Accommodation for storing goods. Orders can be left at Alf Moon’s, Broadway. ' \ 3F. POYNTON, PRACTICAL CHIMNEY SWEEP, (Late of Napier, H. 8.) I \ ESiRES to notify the public ot Stratford that he is now prepared to clean Chimneys—a good job at reasonable rates. All orders may be left with Mr Young, Bootmaker, Broadway. HEALTH IN CAMP. Evidence shows that a great deal of sicKneuu has been caused in our training camp because the men have had damp beds. GIVE YOUR LAO A CHANCE and give him one of our proof Sleeping Bags. They are absolutely waterproof, and are lined with a warm lining. Inspection Invited. WILSON AND SON, ~... a BROADWAY. ...