Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIII, Issue 18, 20 September 1915, Page 2

JOB BARGAIN surplus stock. SALE. SURPLUS STOCK. SURPLUS STOCK, BHQE;fS7IS. JOB LINES &wm* !*evmt&REDUCTIONS. REDUCTIONS. REDUCTIONS. SEE WINDOWS AND DOOR JOB BARGAINS. Newspaper sing given at Liverpool, iuugidud, l'bomas liusseli, ol London, emphasised strongly tue value of newspaper advertising. "The time/' he said, "was ripe for a great extension ol advertising, and newspaper advertising must always be tbe mainstay ol ity.He illustrated the fact that scientific advertising aid not add to tlie cost ol goods ' but secured a material reduction of price. Indeed, tbe more an article was advertised tbe cheaper it became, and tbe more sell-interest compelled tue manufacturer to keep up tbe quality. Uertam articles of great value to tbe public could never have been manufactured at all had it not be n tiiat advertising ensured a sale large enough to warrant tbe putting down of tlie elaborate and very costly plants. Advertising was tbe cbeapest metnod yet devised by tbe wit of man for tbe sale of nonest goods. Tbe great commercial discovery of the age was tbat it did not pay to advertise unless the goods advertised were honest goods, while notbing wbich was not true was good enough to jmt into an advertisement. The-" Commercial Eeview" points out that—- " Undoubtedly the hist and most potent advertising force 01 tbe present day is the newspaper. Here is a held so vast and so complex tnat it needs the most careful study of eyery varying condition to accurately estimate its possibilities, and a whole army ol specialists and experts in all branches of service bava come i :> being."

G. SLIGHT. WOOD AND COAL MERCHANT, MIRANDA STREET. liand. Wood oat to any length. Accommodation for storing goods. Orders can be left at All Moon's JJroadway. F. POYNTON, PRACTICAL CHIMNEY. SWEEP, (Late of JNapier, M. 8.) T\ESIRES bo notify the publio ol Stratford that he is now prepared to clean Chimneys—a good job at reasonable rates. All orders may be left with Mr Young, Bootmaker, Broadway. HEALTH IN CAMP. Evidence shows that a grvat deal of sicsness hag been caused in our training oamp because the men have had damp beds. CIVE YOUR LAD A CHANCE and gire him one of our waterproof Sleeping Bags. They are absolutely waterproof, and are lined with a warm lining. Inspection Invited. WILSON AND SON, BROADWAY.