Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIII, Issue 16, 17 September 1915, Page 2

JOB BARGAIN SALE. SURPLUS STOCK. SURPLUS STOCK. , SURPLUS STOCK. SHOJS/S7TS. CLEARING 60 0DW% '* etui HP LINES REDUCTIONS. REDUCTIONS. REDUCTIONS. SEE WINDOWS AND DOOR JOB BARGAINS. Newspaper Advertising /A T one of his recent lectures on advertising, '"■ given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—'Undoubtedly the first and most potent advertising force of the present day is the newspaper. condition to accurately estimate its possibilities, a ?A a w hole army of specialists and experts in all branches of service hava come r ' d being."

G. SLIGHT. WOOO AND COAL MERCHANT, MIRANDA STREET. V hand. Wood out to any length. Accommodation for storing goods. Orders oan be left at Alf Moon's, Broadway. F. POYNTON, PttAUTIUAL CHIMJNEI SWEEP, (L&m of JNapier, H. 8.) I \IJaiKES to notify the publio of Stratford thai lie is now prepared to clean (Jiuinneys—a good job at reasonable rates. All orders may be left witn Mr .iouug, Bootmaker, Broadway. HEALTH IN CAMP. Evidence shows that a groat deal of sicsneas bag been caused in our training camp because the men hare had damp beds. GIVE YOUR LAO A CHANCE and give him one of our waterproof Sleeping Bags. They are absolutely waterproof, and are lined with a warm lining. Inspection Invited. WILSON AND 80N. BROADWAY.