Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIII, Issue 13, 14 September 1915, Page 2

JOB BARGAIN surplus stock. SALE. SURPLUS STOCK. SURPLUS STOCK. SHOE/srs. JOB -oOTMVfcfy LINES REDUCTIONS. REDUCTIONS. REDUCTIONS. '**mw^ SEE WINDOWS AND DOOR JOB BARGAINS. Newspaper Advertising given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. . "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the oheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of jnan for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex tnat it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branch©* of service hav* come i' ' o being."

G. SLIGHT. WOOD AND COAL MERCHANT, MIRANDA STREET. ■*~IOAL and Firewood always on hand. Wood out to any length. Accommodation for storing goods. Orders oan be left at Alf Moon'a, Broadway. F. POYNTON, PRACTICAL CHIMNEY SWEEP, (Late of Napier, U. 8.) T"HESIRES to notify the publio of Stratford that he is now prepared to clean Chimneys—a good job at reasonable rates. All orders may be left with Mr Young, Bootmaker, Broadway. HEALTH IN GAMP. Evidence shows that a great deal of sicKness baa been caused in our training camp because the men bare had damp beds. GIVE YOUR LAO A CHANCE nod give bim one of our wtiterproof Sleeping Bags. They are absolutely waterproof, and are lined with a warm lining. Inspection Invited. WILSON AND 80N, BROADWAY.