Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIII, Issue 12, 13 September 1915, Page 2

JOB BARGAIN. surplu%^tock. aAT Ti . SURPLUS STOCK, SALE. i -v^ SURPLUS STOCK. mnrnm SHO&IST&. CLEARING LINES o oi>w^ *timW\ REDUCTIONS. REDUCTIONS. REDUCTIONS. SEE WINDOWS AND DOOR JOB BARGAINB. Newspaper Advertising gi W It KO 'UK') m iITrP t-Tti-m W UjtllH <.}:MO-' W'-\* \'i-)A f . given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be, the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the, more, self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had *it, not be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the" wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branch*** of service han come i* a being..'*

G. SLIGHT. WOOD AND COAL MERCHANT, MIRANDA STBEET. and Firewood always on ' hand. Wood oat to any length. Accommodation for storing goods. Orders can be left at Alf Moon's, F. POYNTON, PRACTICAL CHIMNEY SWEEP, (Late of Napier, H. 8.) I DESIRES to notify the publio of Jbtratioid that he is now prepared to clean Chimneys—a good job at reasonable ratea. All orders may be left with Mr Young, Bootmaker Broadway. HEALTH IN GAMP. Evidence shows that a great deal of sit-Kness has been caused in 'our training camp because the men bave had damp beds. GIVE YOUR LAD A CHANCE and give him one of our waterproof Sleeping Bags. They are absolutely waterproof, and are lined with s warm lining. Inspection Invited. WILSON AND SON, BROADWAY.