Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIII, Issue 8, 8 September 1915, Page 2

JOB JbARGAIN surplus stock. SALE. SURPLUS STOCKSURPLUS STOCK. a VKJU. SHO&fSTS. JOB CLEARING 6 0 0 l) G MARK TRADE //V^£RY LINES REDUCTIONS. REDUCTIONS. REDUCTIONS. SEE WINDOWS AND DOOR FOR JOB BARGAINS. Newspaper Advertising A T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. / Certain articles of great value to the 1 public could never have been manufactured at all had it not' be n that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised, were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—- “ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it , needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service have come i'’t being.”

G. SLIGHT, WOOD AND COAL MERCHANT, MIRANDA STREET. ("I GAL and Firewood always on hand. Wood cut to any length. Accommodation for storing goods. Orders can be left at Alf Moon’s, Broadway. TO HELP THE MOTHERS AND HAVE THE BABIES. rnHE PLUMELET NURSE umj i Je consulted at tiie Foresters’ Hall every TUESDAY. FREE TO ALL, HEALTH IN CAMP. Evidence shows that a great deal of sickness hag been caused in our training camp because the men have had damp beds. GIVE YOUR LAD A CHANCE and give him one of our waterproof Sleeping Bags. They are absolutely waterproof, and ai& lined with a warm lining. Inspection Invited. WILSON AND SON, BROADWAY.