Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIII, Issue 5, 4 September 1915, Page 2

GOOD i§ HUT GOOD ENOCC THE BEST !S NOT TOO Th'E NEW ZEALAND BOOT PEOPLE, MEN'S SHOOTERS 12* M MEN'S SHOOTERS Ida 6d ' MEN'S SHOOTERS L6a 6d MEN'S SHOOTERS 16e 6<S MEN'S SHOOTERS 18s fid. CALIBRATES MAKE. WHOLE BACK KIP fun breakable 18s '6d. MEN'S SHOOTERS 21s. fe» WHOLE BACK GREEN HIDE (unbreakable) 2le. water and proved the cheapest liner of work Boots in ihe com LADIES' LEGGINGS, EVENING SHOES AND Wtt LINES in the up-to-date shapes. MEN'S GAITERS, FOOTBALL BOOTS, Kozy fire-side Slii MAIDS', YOUTHS', and KIDDIE'S GOODS, in fact every *Y. STRATFORD. AND EVERYWHERE IN NEW ZEALAND. AT one of his recent lectures on advertising. /*■ given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a gieat extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods - The great commercial discovery of the age waa that it did not pay to advei'tise unless the goods advertised were honest goods, while nothing which was not true was good enough to '/ut into an advertisement. The ''Commercial Review" points out that—''Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that £t needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service have come into being."

I WOOD AND COAL MERCHANT, MIRANDA STREET. CIGAL and Firewood always on 1 hand.. Wood cut fco any length. Accommodation for storing goods. Orders can be left at Alf Moon's, Broadway. TO HELP THE MOTHERS AND SAVE THE BABIES. rpH§ PLUNKET NORSE m «j "• be consulted the Foresters' Hall every TUESDAY. FREE TO AM,. HEALTH IN SAMP t Evidence 3hows that a great daal of sickness ha 3 been caused in cur camp because the men bave had damp beds. G!VE YOUR LAD A CHANCE and give him- one. of our waterproof Sleeping Bags. They are absolutely waterproof, and are lined with a warm lining. Inspection Invited. WILSON AMD BROADWAY.