Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVIII, Issue 3, 2 September 1915, Page 2

GOOD IS NOT GOOD ENOUG THE BEST IS NOT TOO GOOD 11. HANNAH A CO. MEN’S SHOOT ERS THE NEW ZEALAND BOOT PEOPLE, * 12g 6 d MEN’S SHOOTERS MEN’S SHOOTERS MEN’S SHOOTERS MEN’S SHOOTERS 13b 6d ** u '**" CELEBRATED Isa6d “Gr” His 18s jr MAKE. WHOLE BACK KIP, unbreakable 18s 6d. MEN’S SHOOTERS 21s. WHOLE BACK GREEN HIDE (unbreakable) 2ls, waterproof, and proved the cheapest lines of work Boots in ihe country. LADIES’ LEGGINGS, EVENING SHOES AND WINTER LINES in the up-to-date shapes. MEN’S GAITERS, EOOTBALL BOOTS, Kozy fire-side Slippers, MAIDS’, YOUTHS’, and KIDDIE’S GOODS, in fact everything at HANNAH’S BROADWAY. STRATFORD. AND EVERYWHERE IN NEW ZEALAND. Newspape Advertising A T one erf his recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at afi had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. ■ The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out thqt—“Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service have come into being.*'

G. SLIGHT. WOOD AND COAL. MERCHANT, MIRANDA STREET. (10AL and Firewood always on J hand. Wood cut to any length. Accommodation for storing goods. Orders can be left at Alf Moon’s, Broadway. TO HELP THE MOTHERS AND SAVE THE BABIES. r SIHE PLUNKET NURSE may -*• be consulted at the Forest* or,s’ Hall every TUESDAY. FREE TO ALL. HEALTH IN CAMP. Evidence shows that a great deal of sickness hag been caused in our training camp because the men bare had damp beds. GIVE YOUR LAD A CHANCE and giro him one of our waterproof Sleeping Bags. They are absolutely waterproof, and are lined with a warm lining. , Inspection Invited, WILSON AND SON, BROADWAY.