Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIII, Issue 3, 1 September 1915, Page 2

GOOD IS NOT GOOD ENOUC R. HA IS NAH & CO. THE NEW ZEALAND ftCQT PEOPLE, MEN'S SHOOTERS 12* CJ M i;.\"S S HOOTERS *~ 2.3 s6d MEN'S SHOOTERS " 16# 6d MEN'S SHOOTERS life tSd,^ MEN'S SHOOTERS ™^lßs~6d CELEBRATED MAKE. WHOLE BACK KIP, unbreakable 1&» 6d. MEN'S SHOOTERS 21s. *, " , WHOLE BACK GREEN HIDE (unbreakable) Zle, waterproof, and proved the cheapest lines of work Boots in ihe country. LADIES' LEGGINGS, EVENING SHOES AND WINTER LINES in the up-to-date shapes. j, MEN'S GAITERS, FOOTBALL BOOTS, Kozy fire-side Slippers. MAIDS', YOUTHS', and KIDDIE'S GOODS, in fact everything HANNAH'S BROADWAY. STRATFORD. AND EVERYWHERE IN NEW ZEALAND. sin A T one of his recent lectures on advertising, ■*•*• given at Liverpool, England, Thomas Russell, of London, empkasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.' He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the pubfic could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to s>ut into an advertisement. The "Commercial Review" points out that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service have come into being."

G. SLIGHT. WOOD AND COAL MERCHANT, MIRANDA STREET. """IOAL and Firewood always on —J hand. Wood cut to any length. Accommodation for storing goods. Orders can be left at Alf Moon's, 13 roadway. l'O HELP THE MOTHERS AND • SAVE THE BABIES. rpBE PLUNKET NURSE m*j -*- be consulted at the Foresters' Hall every TUESDAY. FREE TO ALL. HEALTH IN CAMP. Evidence Bhows that a great deal of sickness has been caused in our training camp because the men have had damp beds. and give him one of our water* proof Sleeping Bags. They are absolutely waterproof, and are lined with a warm lining. Inspection Invited. WILSON AND SON, , BROADWAY.