Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVIII, Issue 2, 31 August 1915, Page 2

GOOD 18 NOT GOOD ENOUC R. HANNAH & CO. THE NEW ZEALAND BOOT PEOPLE, MEI'S SHOOTERS 12a U MEN'S SHOOTEBS U& Id MEN'S SHOOTEES 16i fid MEN'S SHOOTEBS life 6d -- MEN'S SHOOTEBS CELEBRATED MAKE. WHOLE BACK KIP, unbreakable 18s 6d. MEN'S SHOOTERS 21s. WHOLE BACK GREEN HIDE (unbreakable) 2ls, waterproof, and proved the cheapest lines of work Boats in i.he country. LADIES' LEGGINGS, EVENING SHOES AND WINTER LINES in the up-to-date shapes. MEN'S GAITERS, FOOTBALL BOOTS, Kozy fire-side Slippers. MAIDS', YOUTHS', and KIDDIE'S GOODS, in fact everything HANNAH'S BROADWAY. STRATFORD. AND EVERYWHERE IN NEW ZEALAND. Newspape Advertisin given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of ityHe illustrated the fad that scientific advertising did not add to the cost of, goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quahtv. Certain articles of great value to the public it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. AdverA* • .11. . -1 A j.l. -_T ± 3 • _JI 1 t goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—"TTndoubtedly, the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service have come into being."

G. SLIGHT. WOOD AND COAL MERCHANT, MIRANDA STREET. and Firewood always on J hand. Wood out to any length. Accommodation for storing goods. Orders can be left at Alf Moon's, Broadway. TO HELP THE MOTHERS AND SAVE THE BABIES. rpHE PLUNKET NURSE may JL be consulted at the Forestera' Hall every TUESDAY. FREE TO ALL. HEALTH IN CAMP. Evidence shows that a graft* deal of sickness haa been caused in our training earn? because the men hare had damp beda. GIVE YOUR LAO A CHANCE and give him one of our waterproof Sleeping Bags. They are absolutely waterproof, and are lined witk a warm lining. Inspection Invited. WILSON ANP SON, BBOADWAT.