Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVII, Issue 100, 28 August 1915, Page 2

©AIUJiDAY, AIjGUSI 26, m<?. UOUO i.i uu\ UUOU tliUVii THE BEST 18 tiUl i'uii GOOD 11. HAJNiNAiI & CO. THE NEW ZEALAND BOOT PEOPLE, HAKE. MEN'S SHOOTERS 12§ GJ " MEN'S SHOOTERS lik 6d * CELEBRATED MEN'S SHOOTERS 16i ttd " MEN'S SHOOTERS ltii tfd£E^.. -..-- -jfi WAKE* MEN'S SHOOTERS 18s fid WHOLE BACK KIP, unbreakable lbs 6d. MEN'S SHOOTERS 21s. WHOLE BACK GREEN HIDE (unbreakable) ZU, waterproof, and proved the cheapest lineß of work Boots in ihe country, LADIES' LEGGINGS, EVENING SHOES AND WINTER . LINES in the up-to-date shapes. MEN'S GAITERS, FOOTBALL BOOTS, Kozy fire-side Slippers. MAIDS', YOUTHS', and KIDDIE'S GOODS, in fact everything HANNAH'S BROADWAY. STRATFORD. AND EVERYWHERE IN NEW ZEALAND. Advertisin A T one of his »ecent lectures on advertising, giv«n at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.^ He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public U 1 -L <• i -l . A * m jf not beon that advertising ensured a sal© large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service have come into being.'*

WOOD AND GOAL MERCHANT, MIRANDA STREET. and Firewood always on hand, Wood oat to any length. Accommodation for storing goods. Orders oan be left at Alf Moon's, Broadway. TO HELP THE MOTHERS AND SAVE THE BABIES. THE PLUNKET NURSE mmj he consulted at the Fosesters' Hal! every TUESDAY. FREE TO ALL. HEALTH IN CAMP. Evidence shows that a great deal of sickness hag been caused in our training camp because the men bare bad damp beds. GIVE YOUR LAD A CHANCE and give him one of our waterproof Sleeping Bags. They are absolutely waterproof, and are lined wifci a warm lining. Inspection Invited. WILSON AND SON, BROADWAY.

W. I. COLLINS, DOMINION STABLJBS, Kegna. Street, (Opposite W. M. Bajly and S»J. ORSES OABEPULLY 6B.UU. PERSONAL ATTENTION. All kinds of smith's work undertaken. TREES. TREES. TREES. TREES. TREES. TREES, PLANTING SEASON. R. McK. MORIBON, NURSERYMAN : STRATFORD. TXAS for sale a fine assortment of Garden and Cattle Hedge Plants. Shelter and Ornamental Trees. Fruit Trees and Flowering Shrubs. Come and inspect my Nurseries. Upwards of 30 years' standing. Compare Quality and Prices. Orders by post or telephone promptlyattended to. Beuejuete end Wreaths Supplied. R. MeK. MORISON, (Telephone 92.) Nurseryman, Stratford. Taw* Agent— NEWTON KtHG f Btraiford New Plymouth, Kaponjp. Zealandia Ranges, teagg w«£> the very latest uqg&ovements, are necessarily the best on the market for the money. The superior open fire which is fitted to Ibis range, makes it me family's friend McMillan and Fredrio, Brosdw*.*. x