Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVII, Issue 99, 27 August 1915, Page 2

GOOD IS NOT UUOO fcfcUUU THE BEST IS NO? lOU COOO It. HAINiNAH & CO. THE NEW ZEALAND ROOT PEOPLE, MEN S SHOOTEJW 12§6J MEN'S SHOOTERS lfr Gd^ "*" CELEBRATED^"^ MEN 'S SHOOTERS i6d tfd " '^'"p '> """"""~" MEN'S SHOOTERS lti§ Wfc*^ MEN'S SHOOTERl^^jSrid. MAKE. WHOLE BACK KIP, unbreakable 18s 6d. MEN'S SHOOTERS 21s. *«. WHOLE BACK GREEN HIDE (unbreakable) ZU, waterproof, and proved the cheapest lines of work Boots in ilie countrv LADIES' LEGGINGS, EVENING SHOES AND WINTER , LINES in the up-to-date shapes. MEN'S GAITERS. FOOTBALL BOOTS, Kozy fire-side Slippers MAIDS', YOUTHS', and KIDDIE'S GOODS, in fact everything HANNAHS BROADWAY. STRATFORD. ANDEVERYWHEBEINNEW ZEALAND. A I one ai kiajpent lecture* on advertising, _* England, Thomas Russell, of London, emphasised strongly the ▼alue of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. " He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction .of price. Indeed, the more an article was advertised the oheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. '['lie great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to into an advertisement. The "Commercial Review" points out that—- " Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service have come into being."

G. SLIGHT. WOOD AND COAL MERCHANT, MIRANDA STREET. "" IUAL and Firewood always on ~J baud. Wood out to any length. Avcounuodation for storing goods. Orders can he left at Alf Moon'*, IS roadway. TO HELP THE MOTHERS ANDSAVE THE BABIES. rnflE PLDNKET NURSE nity -*- be consulted at the Forest era' Hall every TUESDAY. FREE TO ALL. HEALTH IN CAMP, Evidence shows that a great deal of sickness hat been caused iu our training map because the men bar® had clamp beda. 3IVE YOUR LAD A CHANCE and give him one of our waterproof Sleeping Bags. They ?re absolutely ..waterproof, and are lined with » warm lining. Inspection Invited. WILSON AND SON, BROADWAY.