Page 2 Advertisements Column 5

Stratford Evening Post, Volume XXVII, Issue 97, 25 August 1915, Page 2

GOOD IS NOT GOOD ENOUG THE BEST IS NOT TOO GOOD R. HANNAH A CO. THE NEW ZEALAND BOOT PEOPLE, WHOLE BACK KIP, unbreakable 18s 6d. MEN’S SHOOTERS 21s. WHOLE BACK GREEN HIDE (unbreakable) 2ls, waterproof, and proved the cheapest lines of work Boots in the countrv LADIES’ LEGGINGS, EVENING SHOES AND WINTER LINES in the up-to-date shapes. MEN’S GAITERS, FOOTBALL BOOTS, Kozy fire-side Slippers. MAIDS , YOUTHS’, and KIDDIE’S GOODS, in fact everything 1 at “HANNAH’S BROADWAY. ‘ STRATFORD. AND EVERYWHERE IN NEW ZEALAND Newspaper Advertising T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. The time, he said, l< was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Adverwas the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true wag good enough to put into an advertisement. (t The “Commercial Review” points out that—- “ Undoubtedly the first aiid most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service have come into being,”

Gr. SLIGHT. WOOD AND GOAL MERCHANT, MIRANDA STREET. /''IOAL and Firewood always on hand. Wood cut to any length. Accommodation for storing goods. Orders can be left at Alf Moon’s, Broadway. TO HELP THE MOTHERS AND SAVE THE BABIES. rjUIB PLDNKET NURSE may be consulted at the Foresters’ Hall every TUESDAY. FREE TO ALL. HEALTH IN CAMP, Evidence shows that a great deal of sickness has been caused in our training camp because the men have had damp beds. GIVE YOUR LAD A CHANCE and give him one of our waterproof Sleeping Bags. They are absolutely waterproof, and are lined with a warm lining. Inspection Invited. WILSON AND SON, BROADWAY,